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Specsavers

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Specsavers – Click Here

Why we love it: It’s not often we’ll praise a brand for not telling a joke, let alone policing jokes told by others. But we thoroughly agree with Specsavers on this one. And by delivering this important message in a fun, meta way, they got a spike in engagement that meant it reached more people. What you can learn from it: Whenever you write a joke, take a beat to interrogate and safety check it.

Specsavers – Reacts

Why we love it: Specsavers’ social team are always ready to react – so when Brits took to social media to complain that they couldn’t get a Glasto ticket due to technical issues, this was an easy win for Specsavers. Yes, it’s pretty much the same joke they always make. No, we don’t mind too much. What you can learn from it: Join the conversations that your followers (and even better – your potential followers)

Funny Advert - Specsavers Sauna Glasses Eyesight - 2011

Specavers – Sauna (2011)

Specsavers key message is simple: “If you need glasses, you NEED glasses – and we’re the place to get them” Each and every advert features the exaggerated consequences of leaving bad eyesight unchecked and untreated – and they always take those exaggerations to the silliest place possible. A volleyball player who hits a seagull instead of a ball; a vet who thinks a cat has died because he’s actually checking for a pulse on a

Funny Advert - Specsavers Rollercoaster Should've gone to specsavers 2009

Specsavers – Rollercoaster (2009)

“The Specsavers ad with the old people on the rollercoaster still makes me laugh” says Lee Thomas. “It’s got just the right balance of silly and funny while staying close enough to reality and that combination is superb.” Check out our list of the funniest 50 commercials ever – to see where this ad landed

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