
Dave Harland – Social Media Trolls
Why we love it: Dave Harland, AKA The Word Man, is one of our favourite copywriters on LinkedIn. Here he’s using the ‘educational carousel post’ format that’s everywhere on the platform right now – but he’s subverting it by giving ridiculous (hilarious) advice inspired by his ideal clients’ pain points, to drive opt-ins for his email list. What you can learn from it: Make jokes about the problems you solve for your audience. For example,