Marmite Advert — Marmite Mind Control Experiment
Marmite’s marketing over the last couple of years has centred around the idea of turning ‘Marmite haters’ into ‘Marmite lovers’ via hypnosis. We’ve enjoyed lots of the ads in this series, even if we felt that most of them didn’t fully turn the funny core idea into consistently funny video content. This particular three-minute film is the culmination of Marmite’s genuine social experiment, in which they invited the Marmite haters to apply to be hypnotised