
craghoppers – user generated content
Why we love it: This is a great example of taking UGC (User Generated Content) and elevating it into branded content. It’s a solid gag from one of Craghoppers’ customers – and the fact they’ve shared it on their feed (twice!) shows they’re not too proud to laugh at themselves. What you can learn from it: If you’re lucky enough to have customers posting playful observations about your brand, share them. Dropping a screenshot onto