The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
McDonald’s could have just put out an ‘ordinary tweet’ stating that the McRib was back in a couple of weeks. But they did this instead and got over 150K interactions! it’s always “when is the McRib coming back” and never “how are you doing person who runs the McDonald’s account” — McDonald’s (@McDonalds) October 23, 2020
Wendy’s never misses an opportunity to have a go at rival brands – and this tweet is no exception. In fact other brands must live in fear, one wrong move and… (Of course, McDonald’s aren’t daft and, after all, could have easily deleted this…maybe they used a little Cheese Pie as bait and hooked Wendy’s?) When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm — Wendy’s (@Wendys) November 24, 2017
One of the most effective ways to improve your own digital and social media marketing is to study brands that have mastered the art. McDonald’s is an iconic fast food brand, so they’d be excused for focusing on the fries and letting their reputation market itself. But in actual fact, McDonald’s has been responsible for some of our favourite funny ads of recent years. Let’s take a look at the very best examples, and pick
Synopsis This ad follows a coffee-drinker’s ill-fated visit to a hipster coffee shop. She’s on the phone, and initially fails to notice the bizarre things going on around her. Having realised she has paid an excessive amount for her coffee, she starts to take in her surroundings — she’s just helped fund the cafe’s ridiculous excesses. A live Dj set, massages, swinging egg chairs and a ball pit are all available for patrons to enjoy
Synopsis This twenty-second ad consists of a single visual gag. We imagine the treatment looked something like: Close up of mum putting on daughter’s swimming cap. Pull out to reveal it’s a rubber glove as she didn’t have time to find swimming cap. Review It’s simple but effective, and bound to get a laugh of recognition from parents with swimmer children everywhere. Ironic that McDonalds have used the same Ads two years in a row
A well-pitched funny ad can achieve many things. Helping a brand respond to false assumptions about their product is among the more niche. Here, McDonald’s wanted to put to bed any allegations that the eggs used in their sausage and egg McMuffins are anything but ‘real’. They’ve done this through layered comedy — surreal visuals illustrate an alternate universe where their eggs are sliced from gelatinous tubes and poor Sam dances in a shower of
This funny advert featuring England rugby star Joe Marler shows how a solid comedy idea and a tight script can make for a highly effective ad, reducing the need for slick visual production. The ad is essentially one big meta-joke — Joe talks us through the classic techniques of TV advertising, spelling out the message that would usually be in the subtext. The switch between Joe’s ‘hard’ and ‘soft’ voice is a particularly funny highlight,
McDonald’s has produced several funny adverts that contrast the customer experience at a comically overblown hipster coffee shops with the no-nonsense experience of getting a coffee from their McCafé. It’s a classic advertising technique — portray your brand as the best option by contrasting it with an unfavourable representation of your competitors. It’s the “Should’ve gone to Specsavers…” approach. It can be a risky approach — you don’t want to alienate any of your audience,
This talent-driven ad from McDonald’s sees grime star Lethal Bizzle face off against Countdown’s resident lexicographer Susie Dent in a word association ‘battle’. It’s not hilarious, and it’s only tangentially related to the brand message that McDonald’s is trying to communicate (namely — download the My McDonald’s app. So why have we included it in our selection of favourite McDonald’s ads? Because we want to applaud McDonald’s for daring to incorporate live, improvised comedy in
McDonald’s has put out several ads with the basic message: ‘Our eggs are real, damn it!’ It’s clearly a delicate subject. As long as they keep using comedy to convey that message, we’re not complaining. Regular readers will know how much we appreciate adverts that layer different types of comedy — this is a fine example, with jokes in the voiceover, physical comedy, and plenty of text-gags. Keep an ear out for some off-screen calamity
Join our mailing list and access our swipe file of awesome social posts you can model for your brand or business today.
Join over 500+ brands and content creators who use humour to captivate their audience thanks to our monthly delivery of 31 viral joke templates.
Discover the proven ‘4×4’ blueprint that skyrockets social media growth in any market.
Hire our A-list comedy writers to craft viral content that builds an engaged audience of ideal customers for your personal brand, start-up, or SME.
If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
