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Paddy Power know what their customers respond to. So, when a relatable news story can be linked to a dip in a player’s form, well, it’s an open goal as far as easy engagement goes. Harry Maguire has reportedly been arrested for fighting while on holiday in Greece. Lawyers will use footage of his defending against Sevilla to argue that he has no awareness of his surroundings and couldn’t possibly react quick enough to be
Synopsis Lastminute.com’s spoof “medical” advert – that pitches their “Holiopathy” pills as an antidote to lethargy and tiredness Review Pro tip: making us laugh takes more than just taking “thing A” and pretending it’s “thing B”. Nice to see Lastminute.com trying their hand at humour – but this one’s unlikely to raise much more than a gentle chuckle. Entry Submitted By Adam Hunt, Creative Director, White Label Comedy
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