The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: Posted on Father’s Day, this has clear topical appeal. And while it’s not really a joke – thanks to the lo-fi meme aesthetic and the list of relatable references (i.e. Dad archetypes that the audience either are, or will recognise from their own father / fathers they know / pop culture), it feels like one. What it is, in fact, is a smart way to shift the Limiting Belief, “Crocs are
Why we love it: It’s not often we’ll praise a brand for not telling a joke, let alone policing jokes told by others. But we thoroughly agree with Specsavers on this one. And by delivering this important message in a fun, meta way, they got a spike in engagement that meant it reached more people. What you can learn from it: Whenever you write a joke, take a beat to interrogate and safety check it.
Why we love it: This is comedy content creation at its laziest – letting your audience write the jokes for you. Here, Alexa UK have found funny UGC (User Generated Content) out in the wild, that speaks to one of their audience’s Relatable Truths (“My kids interact with Alexa in unexpected ways”). All that remained was to give it the minimumeffort ‘screenshot on a branded background’ treatment, and they had a solid post that ended
Why we love it: It’s sassy, sarcastic and above all, it’s relatable. And on LinkedIn – the very platform where Natasha and her audience are likely receiving frequent requests to work for free, from people who will also see this post – it’s a bold attempt to re educate a misbehaving out-group. What you can learn from it: You don’t always have to write a ‘proper joke’ to convey a relatable truth. If it’s something
Every now and then we like to shine the spotlight on a brand that we think is killing it with comedy on social media. This time around, we’re looking at fitness clothing brand Gymshark. It turns out you don’t have to be fit OR funny — you can be both!? Guess I need a new excuse to skip leg day. The Gymshark social media team have recently hit their stride when it comes to
Synopsis Queen of Instagram, Celeste Barber, presents a TV-style show in which she helps people with their fashion faux pas, with the knowledge that, if they’d bought it with Klarna, they’d only pay for it when they’re happy. Review First off, this is bright and shiny. Secondly, Celeste Barber is renowned for her send-ups of Instagram pictures, and this has the same tongue-in-cheek feel to it. The tagline, “I Wish I Bought It With Klarna”
This commercial featured in our round-up of the 50 funniest adverts of all time.
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
