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False Modesty

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Faber Castell – No Slips (2020)

See more here: Synopsis You don’t want your hand to slip when you’re highlighting – or you might accidentally entertain us Review Faber Castell have invented a fake problem with the “average” highlighter – hand slips – in order to make this Ad make sense. But false modesty’s ok when you’re funny with it – so we’re pretty sure the world will forgive them. Entry Submitted By Adam Hunt, Creative Director, White Label Comedy

Funny Advert - National Lottery James Blunt Please Not Them 2016

The National Lottery – #PleaseNotThem James Blunt (2016)

“I love the James Blunt ad for The National Lottery” says Anna Mansell. “The ability to take the mick out of ourselves is something I think UK audiences particularly relate to. Let’s face it, the majority of us couldn’t stand to listen to any of his music, but we’re very happy to watch him send himself up. This kind of humour keeps a brand in mind.” Check out our list of the funniest 50 commercials

Funny Advert - Austin Powers The Spy Who Shagged Me Movie Trailer

Austin Powers: The Spy Who Shagged Me Movie Trailer (1999)

“I always remember the trailer for Austin Powers 2, as it was nice and self-deprecating, finishing with the line: ‘If you see only one movie this summer, see Star Wars.But if you see two movies this summer, see Austin Powers: The Spy Who Shagged Me’” says our own Dan Sweryt. Nothing like a bit of False Modest y to get us laughing along with whatever you’re trying to sell.

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