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Greggs – Apple Vision Pro

Why we love it: What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods? Absolutely nothing – but it had almost all of Twitter talking, and any good social media manager would want a slice of that action. This silly Photoshop inspired by Apple’s original tweet (“things you love in ways never before possible”) makes an instant visual impression – and reflects Greggs’

Innocent – Bean Drinking? (2020)

When Innocent post about smoothies – it’s often made-up smoothies, like this brilliantly silly fake collab with Heinz. This post alone got 532 people talking, 1200 sharing and 1600 people hit the like button – and it was only a tiny part of the campaign. Most of the comments were from people shocked and appalled by such a crazy idea – and Innocent took the time to respond to each and every one of them personally

Pop Tarts – Keep Your Hand On Your…Pop Tart (2019)

Wondering how far you can push the double-entendres? Pop Tarts seem to have it about right – if the interaction to this tweet is anything to go by! As long as you know your audience, then you can manage the risk and reap the rewards. I like my tarts where I like my money. Right in my fanny pic.twitter.com/3WRYfFvyXO — Pop-Tarts (@PopTartsUS) February 1, 2019

Kellogg’s Bran Flakes – Waiters (1982)

Synopsis This ad is one of a series, all of the same theme. Of all of the food options, people tend to break into the very catchy song, and choose Bran Flakes. This ad features Allo Allo’s Gordon Kaye as a waiter. Review This is an advert that shows that even if you have one of the most boring cereals, you can boost sales and become a top seller if you have a catchy song.

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