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Wendy’s – McDonald’s Burn Tweet (2017)

Wendy’s never misses an opportunity to have a go at rival brands – and this tweet is no exception.  In fact other brands must live in fear, one wrong move and… (Of course, McDonald’s aren’t daft and, after all, could have easily deleted this…maybe they used a little Cheese Pie as bait and hooked Wendy’s?) When the tweets are as broken as the ice cream machine. — Wendy’s (@Wendys) November 24, 2017

McDonald’s – McCafé (2017)

McDonald’s has produced several funny adverts that contrast the customer experience at a comically overblown hipster coffee shops with the no-nonsense experience of getting a coffee from their McCafé. It’s a classic advertising technique — portray your brand as the best option by contrasting it with an unfavourable representation of your competitors. It’s the “Should’ve gone to Specsavers…” approach. It can be a risky approach — you don’t want to alienate any of your audience,

KIA – Hero’s Journey (2017)

If you want to save the planet, there are better (and safer) ways to do it – that is what this funny commercial is about! We all want to save the planet, but this doesn’t require a “go hard or go home” approach. We can’t all go to Antarctica to save the whales or chain ourselves to trees to prevent them from being cut down. KIA drove this point home in this hilarious advert where

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