The #RuleOfSix and Branded Comedy Content

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“Topical comedy’s a bit risky for brands though, isn’t it Adam?!”

Yes – but only if you don’t know what you’re doing.

If it’s your job to market your brand, it’s also almost certainly your job to protect it – so is comedy content worth the risk?

Sure it drives engagement.

Sure – that means boosted organic reach and cheaper paid reach.

But is all that worth putting your brand’s reputation on the line?

Well – what if you didn’t need to?

Break down any joke – assuming it actually made you laugh, here’s what it is:

Two ideas that shouldn’t fit together, but that have been made to fit together, with the help of a perfectly placed surprise twist.

That’s literally it.

As long as you make sure both ideas are drawn from the world of your brand, and the relatable experiences universal to your audience, it’s hard to go wrong.

Here in the UK last week, the government here changed the rules around how many people we could gather with safely to six, but seemed even more confused than we did about which scenarios that did / didn’t apply to – leading to the hashtag #RuleOfSix and a national conversation about a single trending topic that was perfect for topical comedy of all kinds.

Below are 5 relatable jokes we wrote last week to show Disney+,, KFC, Gordon’s Gin and Dettol how they could insert themselves into the #RuleOfSix conversation in a fun, funny, safe brand-appropriate way.


Want to steal our techniques, and start writing your own (safe, brand-appropriate but still devilishly funny) jokes? Then you might get a kick out of our new webinar:

Or perhaps you’d prefer to have a hive-mind of TV’s best Comedy Writers doing all the hard work for you? If so – just start here:

Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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