The end of targeting (I can’t wait)

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I’m not worried about ad platforms reducing targeting options.

In fact, I want more of it…

It’ll weed out the creeps!

You’ve seen those ads that appear on social networks once you leave an eCommerce store…

“I saw you left without buying those shoes?”

Who in their right mind thought that was okay?

As if in real life, I’d want someone following me down the street after leaving a shop shouting…

“Hey Adam, I saw you added that life-size cut out of Justin Bieber to your basket at 16:07. Look, there’s no shame in being a 37-year-old belieber”.

I mean, how do they even know these things make these things up…


I hate that kind of targeting!

It’s super creepy.

And a lot of other people feel the same.

That’s why this kind of advertising is being removed as an option.

Operating systems like IOS are blocking stalker-like tracking.

And ad networks are banning advertisers who use too many weirdly specific details in their copy.

I know some marketers are worried about it.

They’re worried they won’t be able to target their customers effectively…

And their ad costs will go up.

And for them, it probably will.

But I doubt it will for me and my clients.

We use a different, more effective way of targeting our potential customers.

We get them to virtually ‘raise their hand’ and tell us – and the ad network – they want to see more of our organic content AND our ads.

Yes, more of them.

“But how…?” I hear you cry.

Fear not, my friend.

Hold on, while I tell you how.

Ad networks are not restricting marketers like us from targeting engagement.

And I don’t think they ever will.

Because we’ve proven that the person we’re talking to – our customer – wants to see more of our content.

When people click ‘like’, comment on your post, or share it with friends. They’re telling the social network that they like this type of content, and they want to see more of it.

If you don’t believe me, search for something random – like Justin Bieber – hit like on a bunch of posts and comment on a few.

And over the next week or so, you’ll see more Justin Bieber content.

Just be careful.

Some songs just get stuck with U.

I’ve become I know some people who’ve become “beliebers” after seeing his content one time.

Anyway, I think we should wrap this one up.

You get people to raise their hand by reflecting their own ‘relatable truths’ back at them in a funny way.

By doing this you show your customer that you understand them.

You understand the world they live in.

And, in return, you become a welcome guest in their world.

Which leads to more engagement and, ultimately, more sales.

And that’s exactly what Brands Against Mundanity monthly can do for you.

You get 31 hilariously topical, fill-in-the-blanks social media templates every month.

It ends up like a fun game, but instead of just doing it for the “lolz”, you can create a month’s worth of social media content your audience will go crazy for – in as little as a couple of hours.

And you can try it out for $1 just by using this link:

Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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