
Specsavers – Click Here
Why we love it: It’s not often we’ll praise a brand for not telling a joke, let alone policing jokes told by others. But we thoroughly agree with Specsavers on this one. And by delivering this important message in a fun, meta way, they got a spike in engagement that meant it reached more people. What you can learn from it: Whenever you write a joke, take a beat to interrogate and safety check it.