
Henry Sotheran LTD – we’re closed today
Why we love it: Sotherans is an antique bookseller in London, and their Twitter feed is renowned for being very silly indeed. This tweet successfully combines an otherwise-dry announcement (“we’re closed today”) with a punchline (the silly reason why – which will be relatable to anyone who has ever visited an antique bookstore). What you can learn from it: By tacking a joke onto your important announcements, they’re much more likely to gain traction and