Most of our clients arrive at our doors already knowing they have an engagement problem, and having already identified their brand’s lack personality as their number one priority to address.

But there are some brands who run a mile from comedy content – convinced there’s no way they could ever make it work in a way that doesn’t backfire.

Here are 5 reasons why you really don’t need to be scared of using comedy in your marketing mix any more.

1 – You’re still in control.

You’re not inviting Ricky Gervais or Frankie Boyle to live tweet on your behalf – so long as you only sign off on content that paints your brand as the hero, and lines up with your brand’s message, it’s risk-free.

2 – It gives you something new to say.

Using the same techniques gag writers have been using for years, you can make your brand a part of any conversation – instead of repeating your tag-line while sitting quietly in your own echo chamber.

3 – It can earn you free press.

Look at Lego’s take on Tesla’s failed “shatterproof” car, or Burger King’s “Another Whopper on the Side of a Bus” tweet – not only did these posts travel a hell of a long way under their own steam, they also got mainstream media coverage too.

4 – It gives you a chance to attach handles that motivate us to engage, and to share.

With the best will in the world, if you simply state your brand values – even if we enjoy your content, our journey ends there. You’re giving us no reason to like / share / retweet etc. Make us laugh, though, and you’ve already given us one great motivation to share: we’ll want to tell the world we’ve found something funny, because we think they’ll find it funny too.

5 – The algorithms protect you.

Make a joke that your audience doesn’t love – so long as it’s not offensive, only a handful of people will ever see the post any way.

Still convinced a sense of humour would be a step too far for your brand?

DM me – and i’ll write you a free tweet that proves you wrong 🙂