McDonald’s – Nobody Cares About Me (2020)
McDonald’s could have just put out an ‘ordinary tweet’ stating that the McRib was back in a couple of weeks. But they did this instead
McDonald’s could have just put out an ‘ordinary tweet’ stating that the McRib was back in a couple of weeks. But they did this instead
Why is this doubly appealing? Because it’s relatable and funny. We’ve all had the ‘can Grandad not turn his camera on again’ moments during lockdown,
Paddy Power know what their customers respond to. So, when a relatable news story can be linked to a dip in a player’s form, well,
Part of being relatable is, well, being relatable. And pointing out how Hamlet’s Dad is nothing more than your own Dad, only 300 years ago
Innocent Smoothies bagged themselves 1100 retweets and 4,000 likes on Twitter for this relatably funny tweet. It’s got nothing to do with smoothies – but
Wondering how far you can push the double-entendres? Pop Tarts seem to have it about right – if the interaction to this tweet is anything
If it’s brand interaction you’re after, then Aldi probably sell it in the middle aisle! This ‘party’ ran and ran – three weeks and thousands
If brand rivalry is your thing, be careful who you pitch it to. Pizza Hut got over 250K interactions here from a single (and free)
Wendy’s never misses an opportunity to have a go at rival brands – and this tweet is no exception. In fact other brands must live
Synopsis Political division is now in the media too, so biased reporting is becoming normalised. Naturally, people don’t believe the news anymore. So we created