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The algorithm isn’t the problem. I get it though…

At one point or another, we’ve ALL published a post on Instagram and sat there, staring at the screen with the expectation of our engagement erupting like Mount Vesuvius on a sunny Tuesday in 79 AD…

Only to be met with sweet FA.

Zero likes, zero comments – and certainly no sales.

How is that possible!? We did EVERYTHING right this time, according to the ‘experts’. You know the kind of thing…

🗓Post on a Tuesday at precisely 11.03am

😉Use 👏 emojis 👏 for 👏 everything 👏

#️⃣More #Hashtags

Plus everything else you’re meant to do if you want to stay on the good side of the omnipotent and ever-changing Emperor Algorithm who decides which posts live, and which die.

(I’m kinda into Roman history at the moment, if you hadn’t noticed…)

And so we blame the algorithm.

We say “it’s impossible to win!” and “the algorithm is killing me, like Quintus Centilius killed his brother to become commander of the sixth legion, circa 212 AD!”

(Or something very similar.)

Back in the days of my very first business – when I was just getting to grips with social media marketing – I used these excuses time and time again.

But eventually, I had to accept that the algorithm wasn’t the problem.

The real problem?

My content.

Sure, I thought every post was solid gold. But my audience clearly didn’t agree.

Ultimately, your content exists to please your audience…

NOT you, NOT the algorithm – and DEFINITELY NOT the social media ‘gurus’.

Thankfully, my desire to grow my business significantly outweighed my pride. Once I’d acknowledged and accepted that my content wasn’t up to scratch, I was able to do something about it.

Soon enough, I was soon seeing more likes, comments and sales – and wasting much less time blaming the algorithm.

(No more hurling my mouse at the wall like Emperor Tiberius hurled his exes off a cliff…)

So what EXACTLY did I do to improve my content?

How did I make sure it was a perfect fit for my audience, 100% of the time?

Well – my method was a very primitive iteration of what we now roll out our clients here at White Label Comedy.

A way to tap into what any given audience actually wants to see from a brand – and turn that into a never ending supply of content that they can’t resist engaging with.

Want to see our process in action on YOUR socials?

Luckily for you, we’ve got room to take on a couple of new clients over the next couple of months.

All you have to do is book a call to register your interest.

Honestly, now that you know there’s a simple, surprisingly affordable solution to your social media struggles – to do anything else would be to betray yourself like Brutus betrayed Caesar on the steps of the Senate.

Click here to book that call – and I’ll run you through the options.

Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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