Our client was an Artificial Intelligence led consultancy firm looking to win work that might otherwise go to a “big four” consultancy firm, and prove that an agile startup like theirs can drive better results more affordably.

Keen to show a more human side to their team on LinkedIn, we crafted content that took relatable truths their audience would identify with, and reframed them as jokes as told through the lens of the data analyst – as chart and graph gags.