Founder and Head of Growth, White Label Comedy
Why we love it:
On the day England played France in the football World Cup, Yorkshire Tea dipped a French croissant in English tea – making a joke about ‘upsetting’ everyone, while never being at risk of offending anyone at all. Topical silliness at its absolute safest.
What you can learn from it:
Keep up-to-date with what’s going on in your audience’s world – the news, pop culture, trending topics – so that you can join the conversations they’re already having. And if you see the opportunity to do that through inoffensive, brand-adjacent banter – whether that’s text gags, memes or a silly video like this – even better.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
It’s time you met the agency behind the internet’s most profitable funny brands.
Work with us
