Founder and Head of Growth, White Label Comedy
Why we love it:
When everyone on Twitter was talking about the fact that the platform’s days could be numbered (using phrases like “if it all goes wrong here, you can find me on [X]”), Yorkshire Tea joined the conversation with a meta one-liner that encapsulates the combination of silliness and cosiness they’ve become known for there.
What you can learn from it:
When your entire audience is talking about one thing – it pays to become part of that conversation. The Brands Against Mundanity Monthly cards are a great way to develop your gag-writing skills so that you can eventually craft up-to-the-minute topical one-liners from scratch. Also, if your joke is solid, then a tiny typo isn’t ALWAYS the end of the world…
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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