Founder and Head of Growth, White Label Comedy
Why we love it:
Like the Innocent gag, this is a succinct and relatable one-liner. But unlike Innocent, Yorkshire Tea brought it into the specific world of their audience (who famously enjoy their tea with a few/many biccies).
What you can learn from it:
This gag could easily have been written from a Brands Against Mundanity Monthly template along the lines of “For a [X] January, stop [Y] and start [Z].” Point being: whenever you see a brand-safe joke you like out in the wild, consider whether you can remove the brand-specific elements and identify its basic (reusable) structure.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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