Founder and Head of Growth, White Label Comedy
Why we love it:
We’re sick of seeing bland, self-aggrandising ‘announcement posts’. Here, SURREAL found a way to show off the fact they’d won an industry award, while maintaining their trademark silliness – which ensures the achievement they want to boast about actually gets seen and engaged with, rather than totally ignored like 99% of the “I’m delighted to announce…” chaff we see on LinkedIn.
What you can learn from it:
When you need to announce something to your audience, remember that you still need to entertain them. You can do this by punching up your post copy with a witty aside or two (send us an email if you need a hand with that) – or go the whole hog and create an intriguing, delightfully silly ‘behind the scenes’ image like this one.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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