Founder and Head of Growth, White Label Comedy
Why we love it:
This is designed to appeal primarily to SparkNotes’ audience – who will clock the reference to ‘The Tell Tale Heart’ by Edgar Allen Poe. But even those who weren’t fully in-the-know found it funny – because on the face of it, it’s just a topical format with a silly, dark twist. (And yes, we know it’s technically three years old – but it’s so good, it attracts fresh engagement every December!)
What you can learn from it:
Reference Edgar Allen Poe in every post? No. Do your research to find the right level of dark humour that your audience enjoys? Probably a good idea. Use the ‘altered song lyric’ joke templates included in BAM Monthly, to easily crank out this style of gag? Absolutely.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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