Founder and Head of Growth, White Label Comedy
Why we love it:
Ryanair are posting comedy across all platforms – but we love how they’ve adapted their content for each. They’ve developed a unique lo-fi branded design format for memes on Instagram which – when paired with an observation that’s genuinely relatable for their audience – consistently delivers great engagement for them.
What you can learn from it:
You can add your branding to your memes. Just make sure it doesn’t get in the way of the joke, or worse – make the post look sterile or salesy. And above all – memes should always hinge on a relatable truth that’ll make your audience go “yes, that’s so me!” just before they smash the like button.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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