Founder and Head of Growth, White Label Comedy
Why we love it:
Do you know what’s going on here? Neither do we. (Ok, we do – but only because we watch a lot of nerdy TV.) We love this because it’s aimed at a niche segment of Prime Video’s audience, who are the only people in the world who could possibly understand it – let alone find it funny – and that’s precisely WHY they’ve engaged with it.
What you can learn from it:
You don’t need to entertain everyone. You need to entertain your audience, and the people you want to join your audience. So go ahead and create content that’s extremely niche – and don’t worry about whether your mum gets the joke (unless she’s in your target audience).
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
It’s time you met the agency behind the internet’s most profitable funny brands.
Work with us
