Founder and Head of Growth, White Label Comedy
Why we love it:
Ahead of the England vs USA Football World Cup game, Paddy Power entertained their sports-obsessed audience with a ‘USA vs UK’ poll in their Instagram stories. We love the topicality, the silliness, the interactive element and even the effort they’ve put into the design (where other brands might have stuck to using the platform’s native tools, someone’s clearly opened Canva for this one).
What you can learn from it:
Experiment with polls in your Instagram stories. Not only do they make great engagement bait – you can also use them to learn something about your audience (beyond which word they use for ‘fried discs of potato sold in foil bags’). You can then use the insights to create even more relatable content.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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