Founder and Head of Growth, White Label Comedy
Why we love it:
This is a great use of UGC (User Generated Content) from Nando’s. They found a tweet that expresses one of their audience’s relatable truths – and instead of simply sharing a screenshot, they’ve elevated it with some classy design choices.
What you can learn from it:
Brands that aren’t already household names don’t always have access to much UGC, so let’s focus on the design element. You can elevate your own text gags by combining them with an image that your audience can relate to — for example one that reflects the experience of using your product, as Nando’s did here (or even a lo-fi option like physically writing the joke on a post-it note, if that’s appropriate for your audience).
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
It’s time you met the agency behind the internet’s most profitable funny brands.
Work with us
