Founder and Head of Growth, White Label Comedy
Why we love it:
Sotherans is an antique bookseller in London, and their Twitter feed is renowned for being very silly indeed. This tweet successfully combines an otherwise-dry announcement (“we’re closed today”) with a punchline (the silly reason why – which will be relatable to anyone who has ever visited an antique bookstore).
What you can learn from it:
By tacking a joke onto your important announcements, they’re much more likely to gain traction and be shown to a bigger slice of your audience. Just make sure the joke is one that your audience can relate to – and one that makes sense in the context of the announcement.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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