Founder and Head of Growth, White Label Comedy
Why we love it:
This is a great example of how, firstly, comedy can help your Paid Ads perform better. And secondly, that relatability trumps execution every time. Because we don’t actually love the execution here (there’s a little bit too much happening at once) but the relatable truth at its core — “I hate wasting time writing what should be a simple email” — clearly resonates with the audience.
What you can learn from it:
Comedy isn’t just for your organic social content. Many of the jokes you write with Brands Against Mundanity Monthly are about the problems your customers face – and that your products solve. This makes them easily adaptable for use in your paid advertising.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
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