Founder and Head of Growth, White Label Comedy
Why we love it:
We love graph gags! This one doesn’t reinvent the wheel (in fact it uses a longestablished template), but it was well timed. Duolingo used a joke to join the conversation their audience was already having on Twitter (comparing their end of year stats reports).
What you can learn from it:
Your subscription gives you bar chart formats like this one every month. BUT – where Duolingo can get away with a somewhat self-congratulatory punchline because their audience is genuinely passionate about their Year in Review – you’ll need to double-check that your punchlines reflect your audience’s genuine relatable truths, and not just what you wish they felt.
Also – note how the green border is a quick and easy way to make this recycled graph gag feel like fresh branded content.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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