Founder and Head of Growth, White Label Comedy
Why we love it:
This is a great example of taking UGC (User Generated Content) and elevating it into branded content. It’s a solid gag from one of Craghoppers’ customers – and the fact they’ve shared it on their feed (twice!) shows they’re not too proud to laugh at themselves.
What you can learn from it:
If you’re lucky enough to have customers posting playful observations about your brand, share them. Dropping a screenshot onto an appropriate background is a quick and easy way to make it feel like slick branded content. Just remember to give credit and ask permission.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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