Founder and Head of Growth, White Label Comedy
Why we love it:
Corporate Rebels prove that you can and should be funny on LinkedIn. This cartoon twist on the classic ‘expectation vs reality’ format expresses a sentiment that their audience will find funny because it’s true (B2B clients tend to want better results than they can afford to pay for).
What you can learn from it:
Often, the simpler the gag, the better. This example strips out anything extraneous – it’s easy to ‘get’ in an instant, and there’s absolutely no possibility that a reader could misunderstand the joke or the message. Revisit your work with fresh eyes, looking for ways you can simplify it, and double-checking that it can’t be read the wrong way.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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