I made this up, but you’ll appreciate why

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How do you repair a boiler?? is what I typed into YouTube…

Because there was no way I was going to pay someone to do something I could probably manage myself.

But in my haste to grab a wrench, wrangle the sprockets and recalibrate my dodgy danglewidget three turns to the left, I was forgetting the sage words of best-selling author and business coach Dan Sullivan…

“Who, not how.”

Meaning – in almost every situation – it’s better to find a “who” (e.g. a qualified boiler repair technician)…

That can already do the “how” (e.g. repair a boiler)…

Rather than going to great lengths to work out how to do it yourself, which very often delivers sub-optimal results… 

(e.g. My boiler exploded, brought down the ceiling and destroyed my vivarium – the rare and venomous inhabitants of which are now slithering into unwitting new abodes across southeast London.)  

It’s also a nice way to segue into saying “we can make your social content for you”. 

Following our Jokes that Sell formula, our team of A-list comedy writers can create brand-safe jokes precision crafted to convert your followers into devoted customers.

In other words, we’re the WHO that knows the HOW – so you can sit back and HAHA. 

Book a free virtual coffee so you can see for yourself how White Label Comedy can help grow your business here: 


In the meantime, I’ll be searching YouTube for ‘how do you catch 800 snakes’.

Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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