Why we love it:
Specsavers’ social team are always ready to react – so when Brits took to social media to complain that they couldn’t get a Glasto ticket due to technical issues, this was an easy win for Specsavers. Yes, it’s pretty much the same joke they always make. No, we don’t mind too much.
What you can learn from it:
Join the conversations that your followers (and even better – your potential followers) are having by keeping an eye on trending keywords and hashtags. When you’re ready to jump aboard, make sure you’re adding something new to the conversation – ideally a joke or witty observation that ONLY your brand could make.
