You're in good company...

Man who produced Britain’s most-watched chat show reveals:

Now you can easily write social media posts that go viral...

…Using My “Engagement Magnet" Secret That Kept Millions Of Brits Glued To A Single TV Channel For Hours*.

 *And no, it’s not “putting on a floppy blonde wig and having a crack at running the country during a global pandemic

“The impact was profound. Turns out the content we created went viral. One achieved 37 million impressions on Twitter. It hit the front page of Reddit 3 times in one day…

…Overall it helped our Turn on the Subtitles campaign become the world’s largest literacy campaign…possibly EVER”

Henry Warren: Founder, TOTS - Innovator of the Year 2021

My “engagement magnets” make it simple to explode likes, comments and shares on any social media post…

…build a loyal following…

…and turn your fans into happy customers in any market.

Even if you’ve never had a viral post before.

Even if you think your product or market is as boring as a guided tour of the National Mashed Potato Museum…

(FYI: I’ve had millions watch and react to my engagement magnet content on topics EVEN duller than that – more on how in a moment).

And you can do it WITHOUT posting silly dances, showing your face or making a fool of yourself.

The best part is…

You don’t need to do anything very different from what you’re already doing…

Simply take your current content…

Like a helpful tip….

A piece of industry news…

A contest to win an annual pass to the National Mashed Potato Museum…

Or an announcement.

(You know, the stuff that’s easy to come up with, and you’re probably already posting.)

Then add one of my “engagement magnets”, and you’re guaranteed to see more likes, comments and shares than ever before.

Simply because you’ll now be creating content that feels like it was written just for your audience.

But don’t take my word for it. Here’s what a few social media managers are saying about my “engagement magnet” secret:

“These engagement magnets really resonate with my inner circle, who are my exact audience. Love it!”

– Irene

“We wrote a month’s worth of awesome social posts in a couple of hours – just by using engagement magnets. Brilliant!”

– Bill

“I’m already laughing at myself with what I’ve come up with. Surprisingly very easy to use with immediate great effect!”

– David

In the next few minutes, I’ll show you why almost all viral content from brands and businesses uses engagement magnets.

And I’ll show you how to easily use them in your own content, regardless of what you’re talking about. 

TV Producer Turned Viral Content Creator

Hi, I’m Adam Hunt.

I used to be a TV Producer – in charge of some of the UK’s biggest shows on the BBC, ITV and Channel 4. (An amazing job, even if I did occasionally find myself in a room with James C*rden…)

But now I help brands and businesses make viral content for social media.

Me and my team use engagement magnets as our content creation secret weapon – to transform any social media account from humdrum…

To a thrumming hive of engagement.

As a TV producer, one of my jobs was to keep audiences glued to their Goggle-boxes for hours at a time.

And while I was lucky enough to work on award-winning shows like…

  • Mock the Week…
  • Who Wants To Be A Millionaire…
  • Big Brother…
  • Mel and Sue…
  • Surprise Surprise
  • And more…

You wouldn’t believe the deathly dull subject matter I had to work with sometimes. 

Let me give you an example…

Have you heard of The One Show?

It’s officially Britain’s most-watched TV chat show.

But from a content creation perspective, it’s one of the most challenging shows I have ever worked on.

Why?

Because we regularly had to cover edge-of-the-seat topics like…

Jam-making…
Bird-watching…
Potholes…
Stamp collecting…
Rubbish dumps…
And Gary Barlow.

And the minute these segments started rolling, our ratings often nosedived as viewers switched over to something more entertaining. (Like live coverage of beige paint drying, for example.)

The same happens on social media today – where audiences will scroll right on by at the slightest whiff of yawn-breath.

So, faced with these channel-swappingly dull subjects, I needed a way to stop the One Show from haemorrhaging viewers.

Here’s what I did…

I brought in my favourite comedy writers* to inject a little light-touch humour into each show. (Which would later plant the seed that created “engagement magnets” – more on that in a mo)…

*That is to say, the minority of comedy writers who are hilarious AND keep acceptable levels of personal hygiene…

And Holy Guacamole! Those joke-writing ninjas saved the One Show from ratings suicide! (At least they did on days when I was in the Producer’s chair).

From then on…

I made it my mission to transform every hum-drum One Show story into an irresistible, attention-grabbing feature by using comedy.

Then, fast forward to 2019, I’d given up the producer’s chair for a trendy standing desk – and was now creating content for brands and businesses on social media.

And when one particular client’s tumbleweed socials was getting no engagement or reach – I started to wonder….

If comedy had the power to spice up almost anything on TV…

…EVEN the jam-making and stamp-collecting crossover episode that we shot at a sewage treatment centre…

…then surely I could sprinkle some humour into this clients’ business posts – and it would immediately send audience engagement through the roof.

But I was wrong – sort of…

You see, some jokes did get a boatload of engagement – more than anything our client had seen before.

But other jokes bombed.

And that’s when I realised something important…

The key to ensuring we crafted content that would not only send engagement through the roof but also build a loyal following of potential customers…

…was to write jokes that produced a deep emotional response – by capturing one of the audience’s strongly held beliefs, and shining a light on it.

These belief-based jokes are magnetic to your ideal audience.

They can’t help but like, comment and share them.

Which is why I call them engagement magnets.

And the best part is – they’re actually the EASIEST type of joke to write.

They’re the kind of joke you make with your friends without even thinking about it.

So once you know the ingredients that go into these jokes, anyone can tap into their audience’s beliefs and whip up a gag on demand.

And it works wonders on social media because once you trigger those emotions with an engagement magnet, you can start a viral loop – let me show you how it works…

The Ultimate Ingredient For Creating Engaging Content Is…

…Comedy

From viral memes to snort-laugh-worthy tweets…

Comedy in social media content shows consumers that you understand them at a level no other brand does…

… because it’s impossible to make a joke about the quirks of someone’s life, the everyday ups and downs… the weird things they do with their browser on incognito mode… and the struggles they face…

Without understanding exactly what they are.

Comedy makes us feel connected to your brand as if you were a close friend – plus, it gives your content the entertainment value everyone is looking for as they scroll through the feed.

And it helps make sure you’re the first brand anyone thinks of* when they need what you’re selling…

*Unless you sell Velcro, Hoovers or Sellotape, obviously.

Because…

“Good humor is inherently memorable.

Hence, our ability to recall a myriad of funny TV or movie quotes when we struggle to remember essential facts and figures.”

- WriterAccess.com, an INC 5000 company.

Your Followers Are Crying Out For
More Comedy-Powered Content

Check out this list from Content Works – the agency that creates content for Philips, and a bunch of other Fortune 500 companies.

It shows the top 5 types of content that consumers want to see from brands…

And the top spot goes to?

Posts that make them laugh.

(Suck on that, ‘dreams’ and ‘feelings’!)

Which is how some smaller brands are taking on Fortune 500 companies and WINNING.

A study found that Fortune 500 companies produce 62% of all brand content….

…and yet 60% of VIRAL content – i.e. the posts everyone loves so much they can’t resist hitting that like button, leaving a comment, and sharing with their friends – is created by smaller companies.

The reason?

No, it’s not “they engage in dark rituals to appease the almighty algorithm”…

Those smaller brands are posting comedy-powered content.

Or as Moz.com put it:

“Content that is truly and broadly viral is almost always funny.”

The discussion continues…

“Humor was employed at near unanimous levels for all viral content. Consequently, this study identified humor as the universal appeal for making content viral.”

And concludes… “That’s science, b*tches!” …before dropping the mic and heading for the bar.

Humour isn’t always the whole answer, but it’s the dominant ingredient in the vast majority of viral content.

Five Huge Reasons Why Humorous Content On Social Media Is So Much More Effective Than Anything Else

(With the possible exception of charity appeals for poorly dogs – but that’s just cheating, isn’t it?)

A NEVER-ENDING List of Experts Say
“Humour is Best”...

Laughter is the universal language. 

As SocialAnimal.com put it:

“Hahahahahaha”, which roughly translates as…

“Funny content spreads like wildfire”

They explain that humour is the most common trait of all viral content.

And multiple studies have shown that humour evokes the right emotions in audiences for content to go viral. 

Dr Elsamari Botha – the MBA Director at the University of Canterbury, New Zealand – has done a lot of research into viral content and found…

“Joy and humor drive people to share content online.”

Her main explanation for this?

Empathy.

Humour creates a bond between the creator and the consumer. She says…

“…laughter is social, it holds people together.”

Just think about all the times you’ve shared jokes with your coworkers… 

Or when you tagged your friend in an Instagram meme for a quick laugh.

(Or that time the captain of the Year 9 football team gave you a ‘hilarious’ nickname during PE and now, 25 years later, there are at least ten people who still insist on calling you that even though you’ve begged them not to. For example.)

This is how fun, shareable content makes brands more visible – and gets them more customers.

And Dr Botha isn’t the only expert on the subject… 

“Social media content operates better with humor.”

– SocialAnimal.com

“Humour creates engaging content on social media because when people are happy, they are more willing to engage with content and share it with their friends and family.”

– Media Update, one of South Africa’s most prolific news sites

“It makes your brand unique”

– Talisa Jansen van Rensburg, global PR expert and author

Point and Stare, a global agency that’s been creating online content since 1996, said…`

“Funny social media content draws people in…

 …instantly triggers positive emotional responses and a feel-good association with your brand, making humour one of the most persuasive marketing tactics around.”*

*Second only to putting things in bold.

And that…

“Funny memes and videos get more shares than any other content on social media.” 

That famous funny ad from Dollar Shave Club is a testament to the marketing power of humour. 

With a near-zero production budget, the company’s simple clip got close to 20 million views and became a global phenomenon – all because it was undeniably hilarious.

But one of the biggest reasons they – like so many other brands – use comedy is…

“Funny social media content can make even the most unexciting products and services completely memorable…” 

Laughing together is social, so humour naturally forges connections… 

…it builds a sense of community and brand loyalty.”

     – Point and Stare – Global marketing agency serving Fortune 500 brands. 

The CEO of Dollar Shave Club described how comedy allows you to sell without being ‘salesy’…

Which works like a dream in a social media context – where followers NEVER want to be inundated with marketing spam.

Comedy Doesn’t Just Boost Engagement, It Drives Sales Too (Scientifically Proven)

You’ll be glad to know it’s not just me and a few joke-writing nerds who believe comedy has the power to boost engagement and sales. 

There have been actual scientific studies* that prove the link between humour and selling power. 

*And aren’t you glad they focused on that, instead of something trivial like disease control? 

Here’s what the boffins discovered.

Studies show that when you make customers laugh – you instantly become more likeable…more persuasive…and more believable. 

Which are all essential traits in building relationships and making more sales (both on and offline).

But that’s not all. 

Research published in the Journal of Non-Verbal Behaviour* found that laughter isn’t just ‘best medicine.’ It also acts like an ultra-sticky social glue, which subconsciously binds us to people and businesses who share our worldview.

*Ever read an entire journal written in ‘body language’?? It’s hard going.

Think about it this way… 

Each time you show up with a joke… a funny quote… or a comedy meme you’re telling your audience:

  • What your core values are
  • What you stand for (and against)
  • How you do business
  • And why you’re different to your competitors

In other words – when you share a relatable joke, it’s like sending an impossible-to-ignore signal to your perfect prospects. And that signal sticks to those prospects like super glue. 

So – without your audience even realising it – your jokes turn them into lifelong buyers (and they couldn’t be happier about it!).

It’s why comedy-driven content creates irrationally loyal customers* – who buy from you repeatedly.

* Be careful, though – take it too far and they’ll be turning up at your house with a banner saying “I love you” made of their own hair.

Comedy-Powered Engagement Magnets Always Work Even If You’re Starting From Zero

Take our client, Guild Lab… 

They sell retirement homes – planned and developed by a team of leading academics. And as you can imagine, their in-house content was educational buuuut…let’s just say it lacked a certain spark…. 

Sadly for Guild Lab – no matter how hard they tried – they struggled to generate the engagement and excitement they knew would attract a flood of high-quality leads and sales. Which is when my agency stepped in to save their socials from death by disengagement. 

Can you guess what happened when we put comedy-fueled engagement magnets into Guild Lab’s content?

It’s fair to say their socials EXPLODED like the atmosphere in the care home on ‘new Scrabble set’ day!

Let’s have a gander at the two social posts below. 

They’re for the exact same business…and the exact same topic. 

Plus, they were posted on the exact same day.

But now for a twist that’d make M. Night Shyamalan jealous. Take a closer look at the post on the right. Notice anything?

The post with a joke generated 1,100 likes…241 shares…and 37 comments – compared to a measly 9 likes generated by Guild Lab’s old, in-house content. 

Just let that sink in for a minute…

The funny post (with its in-built engagement magnet) got over 100x the likes comments and shares of the standard post – think about the impact this kind of increase in engagement could have on your business.

Not surprisingly, Guild Lab was blown away by this unprecedented level of engagement (which we repeated across their account time and time again). 

And all it took was to STOP relying on worn-out social media strategies like sharing…

  • Value posts...
  • Sob stories...
  • Skull and crossbones emojis (weird choice, guys)…
  • Or heard-it-all-before motivational quotes!*

*After all, there’s no ‘I’ in ‘lamentable lack of engagement’!

Instead, we took a simple insight…

…we turned it into a comedy-powered engagement magnet…

And that turned the post into a hyper-engaging – but childishly-easy-to-produce – piece of content. 

And here’s the best part…

We spent just a couple of minutes putting this post together. 

All it took was to follow a cunningly simple joke-writing system that anyone can tap into – to create their own high-performing posts. (I’ll share more on this system in a second.)

And just for the record, Guild Lab’s engagement wasn’t a one-off. (I wouldn’t have bothered making this page if it was.) 

We’ve achieved similar, record-breaking results for countless clients who were sick to the back teeth of…

  • Wasting hours each week on tumbleweed social media posts - which barely generate a whiff of engagement or sales no matter how hard they try…
  • Staring at the ‘Blinking Cursor of Doom’* - with no idea what to post every day to keep in front of their social media audience…

(*The worst of the Harry Potter books, in my opinion.)

  • Watching their competitors’ social media accounts skyrocket - while their own content falls flat on its face, week after week…

Our Viral Hits Aren’t An Isolated Incident

Although we’ve taken comedy-powered content to a whole new level and created a repeatable system so anyone – not just comedy writers – can get explosive engagement on social media…

We, of course, weren’t the first to use humour in branded content.

(We make a lot of bold claims – especially when it comes to how many chicken wings we can eat in 11 minutes, blindfolded, with hands tied behind our backs – but this ain’t one of ‘em.)  

About half of all successful branded content around the globe is considered either “funny” or “light-hearted”, according to a new survey from B2B research and reviews firm Clutch.

And 53% of consumers say they’re most likely to remember and enjoy brand-produced content if it’s…you guessed it…funny.

A study by the Journal of Marketing into the impact of humour in branded content found…

“Humor is more likely to enhance recall, evaluation, and purchase intention…”

And… 

“Humorous content is more likely to secure audience attention… 

increase memorability… 

overcome sales resistance… 

…and enhance message persuasiveness.”

In other words – comedy content doesn’t just get more attention than other content. It also exerts more influence on your audience – and is therefore more likely to make them buy from you.

Comedy Can Bring ANY Product Or Service To Life

Funny content is how brands that sell seemingly ordinary products…

Present them as the single most exciting thing on the market.

Often it’s a product we all need, one that really isn’t much different from brand-to-brand, and one that doesn’t have much price variation.

It can be something so-so, or even undeniably DULL*…

*Data management systems, anyone? Perhaps with a side order of mildew removal spray?

And yet – audiences can’t help but pay attention to their ads and social media content.

There are some great examples of otherwise “boring” brands using humour to transform the way consumers perceive them.

Like Dollar Shave Club…

Their CEO, Michael Dubin, told HubSpot that humour is what made their content go viral and ultimately led to their near-overnight success.

And it’s easy to see why.

Imagine if all this said was, “Fresh blade whenever you want”. Single ticket to Snore City Central, right? 

But once they added a comedy-powered engagement magnet to it with…

“Your razor’s so old it eats dinner at 4:30. #razorburn”

It was transformed into an entertaining, engaging customer-converting monster.  

And these kinds of engagement magnets ultimately helped the razor salesmen to a $1 billion exit*!

(*Although why they insisted on buying a door made of platinum, I’ll never know…)  

But they’re not the only ones getting BIG results with funny social posts about an otherwise snooze-worthy topic.…

I mean, “healthy drinks” doesn’t exactly scream laugh-a-minute to anyone. 

But Innocent have found that being funny on social media is key to staying relevant and top-of-mind. 

And that strategy doesn’t just get them loads of likes. It converts.

Because when we see their smoothies on the shelf, it reminds us of the laughs we had online – they’ve created a positive association that stays with us*.

*EVEN when we take a bottle to the checkout only to learn that it’s not part of the meal deal, even though it was clearly on the meal deal shelf, and we end up paying full price. But we’re totally over it.

Then there’s Old Spice. 

Comedy makes their marketing go viral – and it’s undoubtedly a huge part of how they’ve built such a loyal (and fragrant) customer base. 

Even their Twitter replies are powered by comedy engagement magnets…

For all these brands, adding comedy engagement magnets to otherwise “boring” messaging is what sets them apart from their competition. 

And countless other brands are utilising the power of comedy to drive engagement and sales. 

In fact, in a moment, I’ll show you how everyone from wooden pallet manufacturers (yawn)…

To data analytics services and recruitment agencies (booooring)…

Have used joke-packed engagement magnets to create genuinely entertaining viral posts (oh hello). 

But Isn’t Writing Jokes Hard?

I’ll let you in on a secret… 

It’s not that hard to write these engagement magnet jokes. 

Sure, writing original jokes for a stand-up routine is hard. 

Writing a sitcom is hard.

Tattooing a solid one-liner onto your brother-in-law’s left butt cheek without waking him up when he passes out on his stag do? That’s hard.   

But those aren’t the type of jokes you need for viral social media posts.

It’s closer to the banter you share among friends… 

The witty remark that just naturally rolls off the tongue, without you even thinking about it… 

The inside jokes where even an off-hand comment makes everyone fall around laughing because they all “get it”… 

That’s what goes viral.

(To be fair, my brother-in-law’s tattoo did get infected, if that counts…?) 

And I understand that right now, it might feel like inside jokes are hard to recreate on demand. 

To be honest – it did for us too. At the start. 

But once you know the crucial ingredient that makes ALL engagement magnets work, you’ll see how simple it can be…

Just like Szucs Zsolt, who manages social media for a small brand. 

I gave him our simple engagement magnet system and he could hardly believe how well it worked…

Let me explain how it works… 

A Word Of Warning: Not All Engagement Magnets Are Created Equal…

Only Certain Jokes Have The Power To Turn Cold Prospects Into Raving Fans

Now as I mentioned earlier, me and my TV comedy-writing buddies thought we’d struck gold with our brand-new approach to content creation. 

But it wasn’t long before we hit a brick wall.

Because – truth be told – not every joke we shared on social media paid us back with the likes… comments… shares… and sales we were craving. 

In fact, some of the jokes we shared returned nothing but tumbleweed*. 

* Ever tried to repay a business loan with tumbleweed? 9 banks out of 10 are absolutely NOT into it.

Which is when we realised something important about jokes on social media.

Turns out only CERTAIN JOKES have the power to turn cold prospects into raving fans. 

But which ones? 

Well, after wasting months throwing joke spaghetti at the wall – me and my team spotted a pattern in the type of content that generated the most likes…comments…shares and sales. 

(We also got evicted from our office, which was beginning to resemble a serial killer’s basement due to all the pasta sauce on the walls.)

Here’s what we noticed.

The posts that triggered an engagement tsunami stemmed from an unspoken truth an audience agreed with like…

  • My anxiety makes me indecisive. FACT!
  • I let my phone recharge more often than I let myself. FACT!
  • I will take ANY opportunity to criticise myself. FACT!
  • I love bullet points that end with FACT! FACT!

And here’s what’s really cool! You’re not just tickling your prospects’ funny bones when you post content like this. You’re doing way more than that! 

That’s because you’re also handing your audience a crowd-pleasing way to express who they really are to their friends…family…peers… (and, depending on your ideal customer, the ladies and gentlemen of the jury…)

And so, they can’t resist sharing your content – because it helps them to…

  • Show off their discerning eye for entertaining content...
  • Communicate their opinion - in a way that enhances their own relationships...
  • Argue that they couldn't have committed such a heinous crime because they're clearly funny AF, your honour...
  • And elevate their own social media ‘cool factor’...
The result?   You get more engagement… more reach… and more customers (without hard-selling, paying for ads or frantically googling “what is a bot farm and how can I get one?”).

We Call This The “Share And Declare Effect”

(Not to be confused with the “share an eclair effect”, although it’s equally delicious)

And it’s the Share and Declare Effect that me and my digital marketing agency – White Label Comedy – leverage to 10x… 20x… and even 100x our clients’ social media engagement – and send their sales soaring. 

But now I want to give our system to you. 

And show you our secret sauce.

The magic ingredient that makes this all just “work”…

And that’s…

Cumin.

Your audience’s RELATABLE TRUTHS.

These truths represent the fears, pains, desires and dreams, small joys and daily delights of your audience in the context of your niche. 

Then you take these truths and turn them into jokes – that’s what makes an irresistible engagement magnet. 

Let me show you how to do it…

An Audience's Relatable Truths Turned Into Jokes = Content They Can't Resist Engaging With

Relatable Truth:

“The gym ALWAYS seems to go silent JUST AS I’m awkwardly grunting out my max weight rep…”

Relatable Truth:

“The older I get, the more every day tasks become a struggle for me…”

Or as Sendible put it…

“When your humour is relevant to everyday human pains, current trends or live events, audiences can easily relate. 

Leveraging these moments shows your audience that you’re not just firing off automatic tweets but actually sending them at the moment – in the same way, they would behave. 

As a brand, you are therefore able to move away from the tradition of talking at your customers and share experiences with them instead.”

     – Sendible

 

When you craft comedy-powered engagement magnets using Relatable Truths – you’ve got all the ingredients you need to kickstart a VIRAL LOOP.

With a Relatable Truth at the heart of the joke, your audience feels compelled to like, comment, share and tag friends they know will also relate.

And they, in turn, tag their friends…

And they tag their friends…

And they accidentally tag their boss, resulting in a sternly worded email from HR…

And then the HR director tags their friends…

And on, and on and on. 

THAT’s a viral loop – and it’s the reason relatable comedy content can often go from Zero to 100 on social in less time than it takes to reheat the cup of coffee that went cold when you were busy laughing at your own joke. 

And we’ve created a system so simple that ANYONE can use Relatable Truths to make comedy engagement magnets – with a perfect combination of text gags, memes and even graph gags. 

"Our Industry Is Too INSERT EXCUSE HERE Though - Could This Really Work For Us?!"

Hold My Beer…

We’ve turned Relatable Truths into comedy engagement magnets for clients in these industries AND more.

Environmental Tech

Data Storage

Marketing

CBD

Confidence Coaching

Productivity Tools

Podcast Coaching

Ads Management

Pet Food

Negotation Tactics

Education

Fast Food

Fitness

Charity

Outdoor Equipment

Adult Entertainment

Recruitment

Beauty

Decorators

Candles

Data Analytics

How To Create Comedy-Powered Engagement Magnets For Your Brand…

…and Turn A Disengaged Audience Into An Army Of Raving Fans

My agency clients pay upwards of $3,000 per month for my TV comedy writers to craft comedy-powered content for them…

But not everyone can afford that.

And we wanted to get the magic of our proven content creation system into the hands of as many business owners as possible…regardless of their marketing budget*.

*Yes – even the ones who think “marketing budget” means “giving the unpaid intern a Mars bar and their Twitter password…”

That’s because we know comedic content has the power to help hundreds (or even thousands) of businesses thrive online.

We just needed a way for someone without a background in comedy writing to be able to take their audiences’ relatable truths and turn them into comedy-powered engagement magnets.

Allowing you to explode your engagement without needing to hire us.

Introducing…

BRANDS AGAINST MUNDANITY MONTHLY

Simply fill in the blanks on our proven joke templates, and you’ll have engagement-driving… reach-boosting content that’s ready to go in minutes.

“We wrote a month’s worth of awesome social posts in a couple of hours – just by playing this game. Brilliant!”

- Bill Uden - Aethalis Olive Oil

Simply adapt the engagement magnets for your audience, post them on any social network – and watch your engagement take off.  

Or if you want to go a step further…

Attach these engagement magnets to your ‘vanilla’ content – and watch it fly.

Whatever your message

(whether it’s an important announcement, an awareness campaign or a marriage proposal) you can just pop it in the post copy that accompanies the engagement magnet – or throw it onto the second slide of a carousel post. 

The engagement magnet will do its job of pulling in your ideal audience from all corners of the web…

And they’ll find your previously ‘vanilla’ content attached. 

Meaning your important message will get the attention it deserves. (And you might find someone even better to marry.)

“The impact was profound. Turns out the content we created went viral. One achieved 37 million impressions on Twitter. It hit the front page of Reddit 3 times in one day…

…Overall it helped our Turn on the Subtitles campaign become the world’s largest literacy campaign…possibly EVER. It impacted some 320 million children worldwide.

We have a lot to thank White Label Comedy for!”

Henry Warren: Founder, Turn On The Subtitles

Hold Up! What Even Is BRANDS AGAINST MUNDANITY MONTHLY?

And why is my internal monologue appearing as a headline? Test. Test. Monkeys. Stilton. Oh gawd, it’s really happening…

Brands Against Mundanity Monthly is an exclusive monthly delivery of 31 hilariously topical, fill-in-the-blanks social media templates – sent straight to your inbox. (Or any inbox you like. To be fair, it’d make a great Mother’s Day gift.)

You can use each set of templates to craft brand-safe jokes that make great standalone posts…

AND perfect engagement magnets that draw attention to your important announcements and brand messages.

They’re precision-crafted by my team of A-List TV Comedy Writers (plus one who’s technically B-List but is REALLY good at going to get coffee)  – and include an EXPLOSIVE mix of:

  • Text Jokes…
  • Graph Gags…
  • And Meme-Maker formats…
  • …so you never run out of inspiration for your social media posts.

My resident Joke Conjurers (AKA the Wizards of Wit) are ready and waiting to feed your brain with an endless supply of content inspiration – so you can crank out social posts in record time…day after day, week after week. 

Leaving you to crack on with all the other businessy-type stuff you need to get done (like hiring, firing, and shouting, “get me the Jensen account before COP!” or whatever). 

That’s not all!

It’s childishly easy for you to light up your socials with these daily content prompts.

Even your intern’s dog could do it.

That’s because each social media template comes with its own step-by-step instructions, so you can craft dozens of brand-safe jokes in minutes (freeing up more time for you to get distracted on the internet). 

PLUS, you’ll see examples of how each joke format works for a real-world brand – showing you exactly how to put your prompts to work! 

The best part is, each social post idea is ridiculously versatile. 

It means Brands Against Mundanity Monthly will work for you – regardless of your niche. B2B…B2C…BYOB…it really doesn’t matter. 

Simply plug in a couple of your specific audience’s relatable truths (super-easy once we’ve shown you how) and, hey presto! 

You’ll have a full month’s ready-to-publish, engagement-driving content your audience will love (and your competitors will loaf*!)

*That’s when something upsets you so much, you have to go and make sourdough to calm down.

Keeping your socials stocked with fresh, funny content that entertains, engages and sells – while barely lifting a finger…

Run out of inspiration for your social posts? 

Simply whip out your latest delivery of hilariously-funny joke templates…and Bob’s your uncle! (Marley, Dylan, Odenkirk… the choice is yours…) 

A month’s worth of content in minutes. 

Turn your business page into a profit-pumping “place-to-be” for your customers – when you publish conversation-starting, relationship-building content every day of the week. 

(Your competitors don’t need to know how you make it look so easy. Your secret’s safe with us!) 

Get instant access to Brands Against Mundanity Monthly for JUST $3!!

Get The Viral Templates For Just $3

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

“The impact was profound. Turns out the content we created went viral. One achieved 37 million impressions on Twitter. It hit the front page of Reddit 3 times in one day…

…Overall it helped our Turn on the Subtitles campaign become the world’s largest literacy campaign…possibly EVER. It impacted some 320 million children worldwide.

We have a lot to thank White Label Comedy for!”

Henry Warren: Founder, Turn On The Subtitles

Get Every Joke Template My TV Comedy Writers Will Ever Create When You Join Brands Against Mundanity Monthly

You won’t find these prompts anywhere else.

Each joke format inside your monthly Brands Against Mundanity delivery is only available to our subscribers. It means you’ll never see these prompts anywhere else.

So if you want to get your hands on this never-ending stream of side-splitting content ideas – the only way to get them is by signing up to Brands Against Mundanity Monthly!

Brands Against Mundanity Monthly is as close as you can get to hiring White Label Comedy as your digital marketing agency – without paying thousands of pounds a month for our done-for-you services.*

*(Or scaling White Label Comedy Towers to gain entry through the skylight, abseiling down into the main atrium, using a laser to breach the vault doors, hacking into my account manager’s computer and adding yourself to our client list without paying. You wouldn’t be the first.)

And they’re all yours – when you sign up to Brands Against Mundanity Monthly today.

Get The Viral Templates For Just $3

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

What Happens If I Get Stuck Trying To Fill In The Templates?

Don’t worry, we’ll get you unstuck  with our Live ‘Write With’ Us sessions.

(We’re very much the ‘Search and Rescue’ of Comedy Content in that respect.)

Every month we host a live zoom call where you can get hands-on help, support and feedback from myself and my team of top comedy writers. 

Just turn up and ask your questions… 

…and share your content with us for an in-depth critique where me and my team (and the other members of our ultra-supportive community) will give you personalised feedback to all but guarantee your success.

We’ll workshop your content together – punching up your ideas, copy, and jokes LIVE.

(No, we don’t consider ourselves to be as selfless and heroic as paramedics or firefighters. But you’d be very welcome to.)

“Thank you so much for such a great course / workshop, and especially all your suggestions, ideas and personalized guidance

I learned so much and found it really valuable. Can’t wait to overhaul my socials now”

– Jenny Lisk, The Widowed Parent Podcast

“OMFG that was the best, fastest, most useful marketing feedback I’ve ever had.

Thanks so much Adam, for your time and expert advice. You are spot on with it all”

– Debbie Jenkins, The Asset Path

Get The Viral Templates For Just $3

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

PLUS Get These Free Bonuses When You Join Brands Against Mundanity Monthly, Today…

Bonus # 1 -Speed Read Your Audience: Quickstart Training (Usually $97)

Imagine knowing PRECISELY what to say to turn lukewarm leads into red-hot buyers effortlessly. 

And imagine never running out of engaging content ideas, no matter how regularly you post on social media.

That’s exactly what you get inside

Speed Read Your Audience

During this training you’ll discover:

  • The secret to unearthing your customers’ unspoken fears and desires - giving you a treasure trove of ‘hot button’ content triggers, you can tap into whenever you create content.
  • The messaging cues that let you turn your prospects’ ‘Not Today, Thanks’ into a ‘Hell Yes!’- without resorting to sledgehammer-style promos, or uncomfortable sales tactics.
  • The exact customer discovery questionnaire we use to rapidly uncover our customers’ fears and desires- Snag your copy and use it to crank out entertaining, engaging content in minutes.

Through this training, you’ll discover all your customers’ Relatable Truths, providing you with an endless stream of different angles you can use with each and every Brands Against Mundanity Monthly post prompt.

We charge our Done For You clients up to $2,495 to create their Relatability Matrix, but…

Speed Read Your Audience will show you how to have your ideal customer create your Relatability Matrix for you – and you’ll get it for FREE when you join Brands Against Mundanity Monthly today.

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

Join now for just $3

Bonus # 2 -Selling with Story Masterclass (Usually $97)

Your audience doesn’t like being sold to, but they do love being entertained and inspired by stories that sell – which is why the world’s top-performing brands pepper their socials with a high-converting mix of jokes, stories and knowledge bombs.

It’s also why we’re handing you the key to crafting engagement-driving story posts, using the knowledge you already possess about your dream customers.

That’s precisely what you get inside

Selling With Story

During this training you’ll discover:

  • How to turn your audience’s opinions and beliefs into magnetic stories that boost engagement and increase sales.
  • My proven 5-step process for crafting entertaining, engaging story posts in minutes
  • How to seamlessly segue from story to sale - without breaking your story’s relationship-building magic spell

This is game-changing for creating entertaining, longer-form content on any platform. And ESSENTIAL for anyone building their brand on platforms like LinkedIn, Facebook and Instagram.

Our Done For You clients pay a minimum of $3,000 a month for story-based content like this. Our Selling With Story Masterclass will show you how to create your own for FREE, when you join Brands Against Mundanity Monthly today.

Join now for just $3

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

Bonus # 3 -Swipe file of awesome posts from the brands that are smashing it on social (priceless)

Every month – for your pleasure and profit – I’ll bring you a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, we’ll tell you why we love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.

All that and more inside

Awesome Social Posts Swipe File

  • A swipe file of the best comedy-powered social posts from around the globe to inspire your own content
  • Detailed analysis of why it works so you know the strategies that are working NOW
  • Breakdown on how to use the idea for yourself and what pitfalls to avoid

Always know what branded content is getting the most engagement, why it’s working so well, and how to use it for your own social content.

Join now for just $3

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

Before I Go, Let’s Quickly Recap What’s Inside Brands Against Mundanity Monthly

  • 31 spanking-new, seasonally-inspired Brands Against Mundanity social post frameworks for you to model
  • Ready-to-reversion Canva templates so you can create on-brand assets at lightning speed
  • A hilarious mix of Text Jokes, Graph Gags and Meme-Maker formats to always keep your socials fresh
  • Easy-to-follow instructions so you know exactly what to say
  • Branded visual examples of each joke for inspiration on how to make it work for your brand
  • Monthly live writers room where my team of top comedy writers will give you personalised feedback and help punch up your jokes
  • FREE access to our Speed Read Your Audience video course - always know what to say to your audience and never run out of content ideas (worth $97)
  • FREE access to our Selling With Story Masterclass - the key to crafting engagement-driving story posts (worth $97)
  • FREE Swipe file of awesome posts from brands using comedy to explode engagement - complete with our analysis and breakdown so you can easily steal model their great ideas for your own content. (priceless)

For an introductory price of just $3! 

(Then… just $27 a month after we’ve won you over with our engagement-boosting joke magic.)

And to make it even easier for you to say “Yes!” to this one-time offer – I’m giving you my:

100% RISK-FREE!*

Love It Or Your Money Back Guarantee

(*Although if you laugh so hard at your own jokes that you fall out of your chair and give yourself a boo-boo? That’s on you.)

Get The Viral Templates For Just $3

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

Join Brands Against Mundanity Monthly today for just $3 – and start sharing all the entertaining and engaging social posts you could ever want – RISK-FREE!*

*Please note: Brands Against Mundanity Monthly will NOT – repeat NOT – protect you in the event of an attack from twelve crocodiles and a startlingly accurate monkey with a spud gun.

All you have to do is hit the button below – and let our TV Comedy Workhorses do the monthly social media head-scratching, so you don’t have to. (To be honest, you wouldn’t want to scratch their heads anyway. They enjoy it too much and it gets weird.)

Subscribe TODAY – and you’ll receive the latest hot-off-the-press issue of Brands Against Mundanity Monthly right away.

Then, take a full 30 days to decide if Brands Against Mundanity has made content creation easier…faster…and more profitable than you ever thought possible.

You must be absolutely delighted with your first issue of Brands Against Mundanity Monthly – or let me know and I’ll rush you a full refund of your $3 investment.

And, no matter what you decide, your first issue of Brands Against Mundanity and all the bonuses are yours to keep forever.

PLUS even after the first 30 days, you can cancel AT ANY TIME WHATSOEVER. And everything you’ve received is yours to keep without further obligation.

Can’t say fairer than that, right?

It’s why now’s the time to click the button below and get your first month of Brands Against Mundanity Monthly for just $3.

Join now for just $3

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)

Don’t Risk Kicking Yourself For Missing Out On This Offer!

The reality is, you could choose NOT to take me up on this ludicrously cheap offer. (Weird, but true). And you could keep creating content the old way. And by that I mean… 

Staring at a blank screen for hours each week – and wondering what to post on social media (or doubting if content marketing is even worth your time and energy)… 

Winging it with your content – while praying one of your posts will FINALLY gain momentum, and generate likes… comments… shares… and sales… 

Or going days, weeks (or even months) without posting on social media – and hoping your pipeline doesn’t dry up like a rice cake in a sunbed… 

…OR you could let my crack-team of A-list comedy writers send you a never-ending stream of engaging content prompts

So you can post n’ go in minutes each month – knowing you’ll enjoy more engagement, more reach and more sales than ever before.

All for just $3 (Then $27 a month once you’ve seen how Brands Against Mundanity can make your engagement and sales explode!)

Get The Viral Templates For Just $3

(+ VAT where applicable. Subscription renews at $27 per month. Cancel any time)