BSOH (Brand Sense of Humour) A/B Testing Kit
Your data-driven route to a laser-focused Brand Sense of Humour, and more engaging, effective Ads
(only 3 Available per month)
But consumers are so much more savvy than they used to be. Constantly bombarded by messages – it’s harder than ever for brands to break through
We’re used to having people try and sell us stuff. We’re savvy. Our guard stays up, unless you find a way to bring it down.
Paying more and more money, for less and less engagement.
Creating content that people don’t just engage with, but actively seek out.
BauBax makes a “Travel Jacket” packed full of genuinely impressive features. 25 at the most recent count – including not just pockets for everything imaginable, but an in-built eye-mask and neck pillow, a bottle opener and more.
In November 2018, they released a half decent advert showcasing BauBax 2.0 – their most recently updated jacket. It got a fairly impressive 134,000 views on YouTube.
In November 2019, they released another advert. At the time of writing, it’s only been online for a month – and it’s already had over 12.5 million views.
It showcased the exact same 25 features. And sure, it was a little glossier – they’ve clearly been able to put more money on screen – but that’s not the reason it travelled so far and wide. That reason is easy to identify: comedy.
People don’t want to buy from faceless brands waving coupons, vouchers and deals. They want to buy from brands with personality. Brands they feel an affinity to. A connection with.
Imagine a world where not only have you got your sales message hidden just far enough below the surface that our guard stays down and we stay receptive – the content goes viral.
A hive-mind of the UK’s best Comedy Writers, TV Producers and Advertising Creatives collaborating remotely – on-demand – to boost your brand.
Ok, ok – so we’re all prone to a bit of hyperbole. Just to prove it’s not misplaced – here are a selection of the TV and Radio shows our guys write for when they’re not writing for you.
Between us, we’ve written for everyone from Graham Norton and Sue Perkins to Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking.
Between us, we’ve written for everyone from Graham Norton and Sue Perkins to Jon Richardson, Al Murray, Dermot O’Leary and even Professor Stephen Hawking. We’ve got a BAFTA-winner in our midsts, too.
We generate comedy content like the Americans write sitcoms – together. A hive-mind of 30 different angles, perspectives and sensibilities – collaborating remotely delivering comedy gold that’s laser-focused to appeal to your audience.
Our unique collaborative process makes us faster, funnier and more cost-effective than any single writer working alone.
Yep – that’s right – so important we’re mentioning it twice. Work with our 30-strong hive-mind to generate content, and it’ll cost you much less than it would to hire a single comedy writer for the same project.
See that hive-mind right there? Those 30 people – a mix of comedy writers, copywriters and advertising creatives – they’re the reason we can flat-out guarantee that we’ll make your next Facebook Ad funnier – and more effective – than any single writer working alone.