Ready for anything?

Share This

Fancy a 1751% increase in engagement? You’ll have to move quick…

Wednesday was an interesting day in UK politics. More than 50 Conservative ministers resigned, including several of PM Boris Johnson’s key cabinet members.

On Thursday, Bojo himself announced his resignation (he’ll presumably return to his true calling: standing in a field to scare away crows).

It’s all very dramatic.

But NONE of it matters.

What actually matters is that on Wednesday evening – when British social media audiences were talking about one thing and one thing only – supermarket Iceland tweeted this:

A perfectly pitched, perfectly timed joke.

One that could only have landed at precisely that moment.

And just look how well it landed.

Engagement on this post is still pouring in, days later – but I’m a busy boy and I’ve sprained my screenshot muscle – and even in this early snapshot, you can see Iceland enjoying a 1751% boost in engagement compared to their previous tweet.

Almost two thousand percent.

Can you imagine what that kind of engagement explosion would do for YOUR business?

Iceland will be riding the algorithmic wave of this viral success for weeks – getting each and every post in front of thousands more eyes.

More eyes = more potential customers.

Not only that – this joke will stick in audiences’ minds for years.

They’ll be remembered as the brand that saw an opportunity, moved fast and dared to entertain – at a time when most brands had already logged off for the night.

There are plenty of ideas you should steal from this.

We could talk about how this joke is satirical – but with close-to-zero chance of offending anyone…

It takes a skilled comedy writer to tread that line.

We could talk about the importance of building your business model entirely around the potential for politics-themed wordplay…

(Didn’t keep your products in cabinets? You do now.)

But really – none of this would’ve been possible if Iceland weren’t READY to react.

They were prepared.

Prepared for this specific scenario? No. They were prepared for anything.

Their social strategy includes a mix of pre-planned and reactive content.

They have a team of funny social media natives on standby, ready to react at lightning speed – to whatever their audience is talking about, at any given time.

Safe to say, that smart forward-thinking has more than paid off.

And guess what?

Huge opportunities like this – topical conversations that hog the conversation for an hour, a day, a week – come and go in your audience’s world ALL THE TIME.

But only the brands who are ready – with the right team waiting in the wings – get to reap the rewards.

Want to be ready for next time? Book a call and ask me about our Reactive Social packages.

Click here to pick your slot.

Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

Recent Posts

Join our mailing list and access our swipe file of awesome social posts you can model for your brand or business today.

Join over 500+ brands and content creators who use humour to captivate their audience thanks to our monthly delivery of 31 viral joke templates.

Discover the proven ‘4×4’ blueprint that skyrockets social media growth in any market.

Hire our A-list comedy writers to craft viral content that builds an engaged audience of ideal customers for your personal brand, start-up, or SME.

ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.