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<\/p>\nWe\u2019ve worked with some pretty niche businesses, but this is next level\u2026<\/p>\n
Stephanie Matto made her fortune selling jars of farts. You can scoff (or, you know, gag and rush to open a window), but she was making $38k per week.<\/p>\n
<\/p>\n
Sadly for Steph, it all came crashing down when she started experiencing heart problems.<\/p>\n
(Turns out that\u2019s what happens when you use your body as a commercial flatulence factory.)<\/p>\n
So she was forced to pivot.<\/p>\n
The natural follow-up business?<\/p>\n
Selling her boob sweat.<\/p>\n
Clearly, those empty jars in her garage needed filling with something – and you don\u2019t make $5k a day selling homemade jam.<\/p>\n
According to my cursory research for this email, she now spends her days sitting in the sun and \u201cdripping like a maple tree\u201d.<\/p>\n
\u201cThis is all extremely weird, Adam. What\u2019s your point?\u201d<\/em><\/p>\n First off – don\u2019t worry. I\u2019m not trying to sell you a jar of my farts, sweat, or even my delicious damson jam.<\/p>\n But when I first saw this story, I saw a clear lesson for all of us.<\/p>\n Because whether or not we personally \u2018get\u2019 it (it\u2019s a \u201cno thanks\u201d from me, by the way), we\u2019ve got to acknowledge that Stephanie Matto has found her niche.<\/p>\n She\u2019s making good money selling a premium product to a very specific audience.<\/p>\n And how has she managed that?<\/p>\n