In the early days of White Label Comedy, we had our fair share of viral success on social media.<\/p>\n
And our clients were seeing more engagement on their socials than they had in a long time.<\/p>\n
But we had a bit of an issue\u2026<\/p>\n
(Firstly – I\u2019d connected my FitBit to our Facebook page, and now everyone knew I\u2019d only taken 17 steps yesterday. Note to self: I really need to move the coffee machine into the office. But also – more importantly\u2026)<\/em><\/p>\n Sure, some clients were seeing a 5x, 10x or even (in one case) 100x improvement in their engagement – but not every<\/em> client.<\/p>\n And that lack of consistency bugged me.<\/p>\n It wasn\u2019t enough to have<\/em> success on social; I had to know exactly why<\/em> these particular posts worked so well for those specific clients.<\/p>\n Firstly, so we could produce more reliable results.<\/p>\n And secondly, so we teach people how to get those results for themselves.<\/p>\n To do that, I needed to do some analysis. Not just of our top performing accounts but also the top performing accounts anywhere.<\/p>\n So I scoured the internet to identify over 100 of the world\u2019s most entertaining and engaging social media accounts.<\/strong><\/p>\n (Actually, that\u2019s not strictly true. First, I drank a cup of coffee bigger than an Olympic swimming pool.)<\/p>\n Then I judged each brand against these key performance indicators:<\/strong><\/p>\n\n