{"id":14652,"date":"2020-02-12T15:20:21","date_gmt":"2020-02-12T14:20:21","guid":{"rendered":"https:\/\/whitelabelcomedy.com\/?p=14652"},"modified":"2020-05-26T13:54:08","modified_gmt":"2020-05-26T12:54:08","slug":"marmite-advert-marmite-mind-control-aa","status":"publish","type":"post","link":"https:\/\/whitelabelcomedy.com\/funny-ads\/marmite-advert-marmite-mind-control-aa","title":{"rendered":"Marmite Advert \u2014 Marmite Mind Control AA"},"content":{"rendered":"<div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_60015\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\" src=\"https:\/\/www.youtube.com\/embed\/A3pMK8iF0OQ?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p>Marmite&#8217;s marketing over the last couple of years has centred around the idea of turning &#8216;Marmite haters&#8217; into &#8216;Marmite lovers&#8217; via hypnosis. Most of the ads on this theme have been mildly entertaining \u2014 we didn&#8217;t love them, or hate them, but we did feel they failed to capitalise on the inherently funny core idea of this campaign.<\/p>\n<p>This ad is the exception. Marmite took the idea of subliminal messaging one step further. Comedy is all about surprise, and a jar of Marmite appearing in an ad for AA breakdown cover is nothing if not surprising.<\/p>\n<p>It&#8217;s still not hilarious, but we applaud the originality of the idea. The ad does exactly what it&#8217;s meant to do in terms of messaging \u2014 we&#8217;re now craving Marmite on crumpets, and the comforting feeling of knowing we&#8217;d be covered if our car broke down.<\/p>\n<h2><a href=\"https:\/\/whitelabelcomedy.com\/funny-commercials\/marmite-mind-control-aa-2020\">This advert is part of Marmite&#8217;s Mind Control marketing campaign \u2014 you can read our analysis of the campaign, here.<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Marmite&#8217;s marketing over the last couple of years has centred around the idea of turning &#8216;Marmite haters&#8217; into &#8216;Marmite lovers&#8217; via hypnosis. Most of the ads on this theme have been mildly entertaining \u2014 we didn&#8217;t love them, or hate them, but we did feel they failed to capitalise on the inherently funny core idea [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[373,67,447,1014,863,1013],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marmite Advert \u2014 Marmite Mind Control AA<\/title>\n<meta name=\"description\" content=\"Watch this funny advert from Marmite&#039;s Mind Control Experiment campaign to see how they infiltrated an AA breakdown cover with comedy &#039;hypnosis&#039; techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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