White Label Comedy is a Creative Agency powered by a hive mind of Comedy Writers and Advertising Copywriters – working together to create comedy content that’s on-brand, on-message, and sells.
We’re the writers room that lives in your back pocket – and if you’re going to invite us to move in, we should probably all get to know each other first. So each week we’ll be introducing you to another member of the White Label Comedy team.
This week – it’s comedy writer Dan Sweryt.
White Label Meets: Dan Sweryt
WLM: What’s your comedy background, outside of White Label?
DS: I’ve written comedy for 14 years now, across all media, including TV, radio, podcasts, stage and the internet.
WLM: How would you sum up the White Label ‘process’? And what does it offer our clients that they wouldn’t be able to get elsewhere?
DS: The ‘process’ is what I like most about comedy writing: it’s collaborative!
WLM: What’s your favourite kind of White Label client / brief?
DS: The ones where we get to generate a load of ideas first, that are subsequently selected from by the client, then we get to work on the script, then hone the gags.
WLM: What do you get from being a part of White Label?
DS: A collaborative, supportive writing environment; something that’s sadly lacking in the comedy writing world at times!
WLM: What’s been your favourite White Label moment so far?
DS: Getting on The One Show was pretty exciting.
WLM: Outside of our White Label projects, are there any examples of comedy and advertising coming together that make good touch-points when coming up with new ideas?
I always remember the trailer for Austin Powers 2, as it was nice and self-deprecating, finishing with the line: “If you see only one movie this summer, see Star Wars. But if you see two movies this summer, see Austin Powers: The Spy Who Shagged Me”[embedyt] https://www.youtube.com/watch?v=mYVb4OLk4NQ[/embedyt]
The John Smith’s salmon ad where the guy fights the bear for the fish.
The Pepperami ads were good fun – ‘It’s a bit of an animal’ is a very subtle, but great, line![embedyt] https://www.youtube.com/watch?v=S9UVbEAhkhs[/embedyt]
Also, I quite like the Virgin Trains ad.
WLM: Anything else you want to share?
DS: Have a look at my website for more details.