How would you enjoy gaining a reputation as the most entertaining and engaging brand in your niche? (I’m talking about the kind of social profiles you could sell tickets for.) And how would you like to hold in your hands the power to consistently grow your brand on social media, without ‘spraying and praying’…
…and without second-guessing your strategy every other minute. The reason I ask is this.
Because – even with a team of A-list comedy writers, crafting killer content for my high-level clients – I still sometimes feel like I’m throwing social spaghetti at the wall.
At least, I used to…
…until I embarked on a mission to dissect the content marketing secrets of more than 100 of the world’s most successful social media accounts. (Plus one old dear who thought she was trying to sell her pot plants on “Only Ferns”, bless her…)
White Label Comedy is an agency powered by TV’s best comedy writers, and over the years we’ve crafted a ton of viral posts – across every imaginable niche. So we know a thing or two about creating engagement-driving, sales-boosting content.
What’s our secret sauce?
BBQ mixed with mayonnaise
Well, me and my team of TV comedy writers infuse our clients’ social posts with laugh-out-loud funny gags, memes and comedy quotes. And when we do, it never ceases to amaze our clients how the likes, comments, shares and sales take off – practically overnight!
But despite our clients’ elation at their newly-revived social accounts, we couldn’t help but notice a problem.
You see, some of our clients’ profiles would go nuclear. We’re talking:
✅ Thousands of likes
✅ Hundreds of comments
✅ And reach in the millions!
While other clients maxed out their engagement at a few hundred likes and 20-30 comments per post (no matter what we did).
Now don’t get me wrong, 20-30 comments and several hundred likes is nothing to sniff at. But we couldn’t shake the feeling that we could do MORE to generate a tidal wave of engagement for ALL our clients.
Because when me and my team craft social posts…we don’t just gun for great results. We crave a home run 100% of the time. (And if we don’t get it, we get angsty, crank up the Metallica, and break things around the office.)*
*And by “we” I mean “Alan, who has since been fired”.
So that’s when we started asking ourselves…
Was there an issue with our content? Or was there something about each brand that dictated their EXPLODE-ability potential™️*?
*Not an actual trademark – and I “have to stop sticking it on everything” according to my lawyer…™️
When I looked at the brands achieving consistent, stellar performance, I confess I’d made some snap assumptions. BUT when I actually started analysing these accounts for real, those assumptions instantly went out the window.
Here’s what I believed.
Assumption #1 – accounts with bigger social followings were the ones most likely to achieve virality on social media.
WRONG! There was almost no correlation between audience size and likelihood of posts going viral.
Look! I even made you a graph (which doubles as a handy guide to diagnosing chickenpox).
Assumption #2 – Only our big-brand clients had the capacity to go viral
WRONG! We worked with big brands achieving OK engagement levels. We also worked with little-known, scrappy start-ups whose content went to the moon! This meant that a brand’s public profile had virtually no impact on social media engagement.
Assumption #3 – Posts with lower levels of engagement were those with objectively lower-quality jokes.
WRONG! You might not know this, but me and my team of A-list comedy writers brainstorm around 100 jokes for every ONE that gets published by our clients. It means that only the top 1% of our ideas will ever make it into the newsfeed.
(The other 99% go in the bin, which we then set on fire, then throw in the sea. Safe to say, we’re not a B Corp.)
Nonetheless I took a fresh look at our content – and I was relieved to see that the jokes getting less action were just as funny as the gags that went viral.
Which begs the question…
…if audience size, public profile and joke quality had almost no impact on our clients’ engagement levels?
And what were our most successful brands doing that others weren’t, to trigger that avalanche of likes, comments, shares and sales?
…and pore over thousands of pieces of viral content, from brands across countless niches like…
Because I needed to know the REAL needle-moving activities that would consistently send my clients’ engagement into the stratosphere.
And to develop a proven framework ANYONE can harness to make their socials take off like a rocket…
🟠 Without second-guessing what to post- and praying it’ll trigger a frenzy of likes, comments, shares and sales…
🟠 Without wasting hours staring at a blank screen just to create a single post – that generates crickets (instead of conversations and conversions)…
🟠 And without the nauseating ups and downs of inconsistent account performance…
Truth is, I could have settled for my old, “good-enough” method for crafting engagement-driving content. I mean, even clients at the lower end of the engagement scale were still receiving tons more likes, comments, shares and sales than before we came along.
In fact, this major upswing in engagement was nothing short of game-changing. And our clients were beyond thrilled with their results!
(Especially that one client whose previous tactic was “drink gin, get political and post in ALL CAPS”…)
But I knew I could do better. If I could just get my hands on the cold, hard facts of what it really takes to consistently drive engagement in any niche.
First, I scoured the internet to identify over 100 of the world’s most entertaining and engaging social media accounts. (Actually, that’s not strictly true. First, I drank a cup of coffee bigger than an Olympic swimming pool.) Then I judged each brand against these key performance indicators:
These are the metrics that matter when it comes to building an army of raving mega-fans. Which is why I dug deep into the brands who were crushing it across all of these indicators.
Next, I collated 1,000s of social posts from my hand-selected leaderboard of top-performing accounts. And I studied them until my eyes bled. (Must go see a doctor and/or exorcist about that…)
What was I looking for while I studied this mountain of content? I was looking to answer these crucial questions about social media success:
✅ Were there specific tactics and strategies that consistently generated the MOST likes, comments, shares and sales?
✅ Did these engagement-driving methods apply across all niches?
✅ And could I turn these strategies into a repeatable, easy-to-replicate roadmap that anyone can follow?
After endless months of gathering and analysing thousands of social posts from 100+ brands – a super simple system began to emerge from the haze of social media confusion.
It turns out that social media marketing is hardly the mind-boggling voodoo magic we’ve been sold by wannabe experts and social media gurus. It’s actually really simple.
That’s because successfully driving engagement on social media boils down to this.
Brands and businesses whose content and social activity closely match The Social Success Machine model (whether we taught it to them, or they found their own way there) got more than 3.5x the engagement of their competitors
Across 90 minutes, I’ll walk you through the 4 key post objectives and 4 essential activities every business needs to smash to explode* their socials.
*Figuratively explode. This will be nothing like that time you got so frustrated with Twitter you doused your phone in paraffin and threw it on the bonfire. I hope.
I’ll also introduce you to the 12 different types of ‘Relatable Truth’ you need to infuse your content with to get your audience’s attention, and keep it long enough to entertain, engage and then sell.
Plus I’ll share with you dozens of examples of big name brands absolutely nailing each post objective – in ways you can easily model for your own business, whatever your niche.
If you’ve ever found yourself staring at a blank screen, with no idea what to say to your audience…
Now you’ve got an easy-to-follow system that can provide an endless stream of inspiration for entertaining, engaging content – without requiring hours of head-scratching, middle-distance-gazing or keyboard-throwing-out-the-window-in-a-fit-of-rage each week.
Eight value-packed lessons over 90 minutes – handing you the keys to creating entertaining, engaging content in easy-to-absorb bite-sized chunks.
*That’s ‘good crazy’ not ‘Alan’s walking in circles muttering about UFOs’ crazy.
*That’s ‘good crazy’ not ‘Alan’s walking in circles muttering about UFOs’ crazy.
* (And – least importantly – make Dave in your office chuckle slightly and go ‘that’s pretty good actually).
*You’re literally turning pain into joy. I’m not saying that makes you a sort of internet Jesus, but I’m also not not saying that, either.
*I’m not actually counting, no one’s got time for that. (Ooh! 331,001!)
*I would say ‘that basically qualifies you to be their therapist’ – if my lawyers hadn’t so strenuously insisted I don’t…
*That’s dream as in ‘ideal’ not as in ‘naked in front of their old math teacher and there’s also a crocodile there
Some agencies compete on price – creating content on a shoestring and hoping their clients won’t notice how lackluster it is for long enough to get paid.
Here at White Label Comedy we compete on quality – which is why we’re the ONLY agency (that I know of) working toward a unified theory of marketing, psychology and comedy – and why we resource all of our client work with TV’s best comedy writers.
We charge our Done For You clients anywhere from $3500 to $16,000 a month to create content for them – and we map out every single piece of content according to the Social Success Machine model.
Until now, the only way to get your hands on this model was to join our Social Success Machine Accelerator program* – which costs $997 (and the price will be going up soon, too).
*Or disguise yourself as my other half using prosthetics and a wig then break into my laptop. But there’s no way that’s going to happen a THIRD time.
Unlocking The Social Success Machine hands you the exact same system on a silver platter – and we’re pricing it at a ridiculously generous $97.
But today – I want to make this even more of a no-brainer for you.
One-time charge of just $27 (plus VAT where applicable).
No hidden fees. No contract. Safe, secure payment.
You’ll be amazed at how fun and fast content creation can be – once you STOP…
“We wrote a month’s worth of awesome social posts in a couple of hours – just by playing this game. Brilliant!”
Is it a marketing tool? 100% – these fill-in-the-blank templates will help you craft entertaining, engaging social posts without breaking a sweat.
Is it a training? Kinda. The more you use the cards, the more you’ll realise how simple it is to generate brand-safe jokes that your audience will love. And this is a much more fun (and more affordable) way to learn.
Is it a game? Absolutely. If you want it to be. You can play it like a game (it’s great fun to play – alone or with the team), or you can just work through the templates one by one. Whatever works for you
✓ Versatile enough to be applied to any brand in any niche (B2C or B2B).
✓ Drive engagement with on-point posts that demand a reaction. (Think of it like shouting ‘FIRE!” in a cinema. Except you won’t be arrested and people will love you for it. So nothing like that then really, but you get the idea).
✓ Create “Stealth Pitch” posts that you can use to tell your audience what’s on sale without them ever feeling they’ve been sold to (although they are definitely being sold to. Are you proud of yourself you filthy stealthy sales ninja?)
✓ Share relatable jokes that take your brand message, and reframe it in the context of what matters to your audience (showing them, rather than telling them, that you “get it”).
Each card contains several blanks that need to be filled in, tips on how best to use each space, and an example that shows how a big name brand might use the template.
You can work through the templates alone, or get the whole team together and turn it into the most productive team-building game you’ll have played this century.
We also recommend a drink or four. Just be sure to recheck your posts when you’re sober. You might live to regret the one where you called out your ex as a ‘lazy, feckless ratboy’ on behalf of the company on Twitter.
We could give you some BS about our commitment to reducing our carbon footprint here – truth be told, while of course we’re big on sustainability, we just want to be able to get Brands Against Mundanity into your hands as affordably as possible.
A digital download means we’re able to keep prices low – and for those of you who do want to play it as a physical card game, all of our PDFs are print-and-play ready.
Nope. Used properly, two different brands could use the same cards to write two completely different jokes.
The prompts relate directly to the world of your audience, and the relatable truths that matter to them – the formats simply present these relatable truths in the form of a joke.
That also means you can use each format multiple times for a single brand – a different set of relatable truths will give an entirely different joke.
(Plus the HOURS you save each month on content creation, nevermind the time you no longer need to spend pulling out your hair with your bare hands, and circling the room muttering about the ‘damn algorithm’).
Q: Why are you being so generous? What’s the catch?
A: There’s no catch. White Label Comedy isn’t an info-product business, we’re an agency. We want to give you everything you need to succeed at the most affordable price so that you can see for yourself why the way we do things is completely changing the game.
For some of you, this might be the start of a relationship that ultimately leads to you becoming one of our Done For You clients some day – and I won’t lie, that would be great.
But the most important thing for us is that you’re blown away by our methods, and our models today – and you can use them to get the results your business needs.
Q: My business is in the [Insert ANYTHING here] niche – will this work for me?
A: Absolutely. We’ve used the Social Success Machine model ourselves for clients in every imaginable niche – and we’ve taught it to students selling everything from Coaching and Marketing Services to Electrical Components and even Wooden Pallets. You start by getting an in-depth understanding of your audience and what matters to them, and then you use that knowledge to craft content they’ll go crazy for. It’s a process that works for anyone, selling anything.
Q: Can I come back tomorrow and claim this offer?
A: Probably. I’m not going to bullshit you with any kind of super-specific fake urgency – that’s not our kind of marketing. But what I will say is that this isn’t an offer we’ll be able to afford to keep running forever. So at some point, soon, the price will be going up.
You don’t risk a penny when you say yes to Unlocking The Social Success Machine
Here’s how it works: Place your order for instant access to Unlocking The Social Success Machine.
If you implement even 10% of what you find in this training, you’ll see results almost immediately.
But give it time. Give it 3 months, in fact…and if by the end of those 3 months you aren’t tickled pink with your results, simply send an email to [email protected] and I’ll rush you a full refund. No questions asked.
You risk nothing by giving Unlocking The Social Success Machine a try
Here’s the bottom line. I know I should charge way more than $27 (or even $97) for the ridiculous amount of value that’s packed into this 90 minute training.
Remember this is the exact same system that our Done For You clients pay us between $3.500 and $16,000 a month to implement on their behalf – and i’m handing it to you for just a fraction of that.
Because I want to see you succeed.
I want your business to become one of our success stories.
I want you to be the first (or even the only) brand on everyone’s lips when they’re talking about the problem you’re here to solve.
We can’t afford to keep running this offer forever though – at some point soon, the price will have to go up.
Click the button below to grab this training at an absolute steal – while you still can!