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Countless coaches… lawyers… accountancy firms… fashion and beauty brands… and even data protection experts* have turned their back on the old way of marketing on social media.
*At least we think they have. True to form, they wouldn’t share the details.
And now they’re harnessing the power of comedy to turbocharge their content – and send engagement and sales soaring. Why?
“Because it’s there!” No, wait… that’s the response to “why do you want to climb Everest?”
It’s because entertaining, engaging content doesn’t just give you more likes… comments… shares… and sales. It also lets you build an insanely loyal audience who can’t wait to hear from you day after day, week after week.
Plus, when you create irresistibly entertaining content – you have the power to turn one-time customers into obsessed megafans, who would trade-in their favourite child pet possessions to get their hands on your goodies. And I’m going to show you how when you read on.
I’m Adam Hunt. I’m a former TV producer turned digital marketer and agency owner. And I have a content marketing secret weapon that lets me and my team transform almost any social media account from an underperforming energy suck…
…into an outrageously profitable sales-spinning machine (no matter what type of products or services they sell!).
*For the last time, Mum! That doesn’t mean ‘‘Lots of Love’. There’s a reason Auntie Sharon didn’t reply when you text “sorry your husband died LOL”…
Take our client, Guild Lab. They sell retirement homes – planned and developed by a team of leading academics. And as you can imagine, their in-house content was educational buuuut…let’s just say it lacked a certain spark….
Sadly for Guild Lab – no matter how hard they tried – they struggled to generate the engagement and excitement they knew would attract a flood of high quality leads and sales. Which is when my agency stepped in to save their socials from death by disengagement.
Can you guess what happened when we injected a little light-hearted humour into Guild Lab’s content?
Let’s have a gander at the two social posts below. They relate to the exact same business…and the exact same topic. Plus, they were posted on the exact same day.
But now for a twist that’d make M. Night Shyamalan jealous. Take a closer look at the post on the right! Notice anything?
It generated 1,100 likes…241 shares…and 37 comments – compared to a measly 9 likes generated by Guild Lab’s old, in-house content.
Just let that sink in for a minute – and think about the impact this kind of engagement could have on your business.
Not surprisingly, Guild Lab was blown away by this unprecedented level of engagement (which we replicated across their account time and time again). And all it took was to STOP relying on worn-out social media strategies like sharing…
*After all, there’s no ‘I’ in ‘lamentable lack of engagement’!
Instead, we took the truth…we made it funny…and we turned that truth into a hyper-engaging (but childishly-easy-to-produce) quote graphic.
And here’s the best part. We spent just a couple of minutes putting this post together. All it took was to follow a cunningly simple joke-writing system that anyone can tap into – to create their own high-performing posts. (I’ll share more on this system in a second).
Just for the record, Guild Lab’s engagement wasn’t a one-off. (I wouldn’t have bothered making this page if it was). We’ve achieved similar, record-breaking results for countless clients who were sick to the back teeth of…
*The worst of the Harry Potter books, in my opinion.
In my years of experience, the minute businesses ditch their tired, old content strategies and start posting easy-to-create jokes…memes…and comedy quotes – their engagement soars! Many even go viral on Twitter…Instagram…or Facebook.
Like the campaign we funnied-up (technical term) for our client, Turn on the Subtitles. Here’s what their Founder, Henry Warren, had to say about adding comedy to his content:
He also said… “There, I said it. Will you let me go now? I miss my family!” …but don’t worry about that.
Now, your visibility goals might not be as aggressive as Turn on the Subtitles – but it goes to show what can happen when you make the shift from run-of-the-mill social posts to comedy-driven content!
But before I jump into the details of how we achieve such stellar results for our clients, let me say this…
Cue violins, as the camera slowly pushes in on my pensive (and perhaps inappropriately seductive) expression…
You see, long before my agency was born, I had a flutter at social media marketing for my previous business*. And let me tell you – my posts were so cringe-worthy even my own mother unfollowed me. I’m talking zero likes…zero comments…and zero sales.
*I can’t tell you what that business was, but let’s just say I’m no longer allowed within 500 feet of an aquarium.
But I refused to be defeated by the Social Media Algo Lords!
I mean, I could see that content marketing was working wonders for other business owners. I just needed to figure out why it wasn’t working for me.
Back in the day, I worked as a TV producer. And one of my jobs was to keep audiences glued to their Goggle-boxes for hours at a time. And while I was lucky enough to work on award-winning shows like…
*That one never made it to air. Surprisingly.
…it wasn’t all glitz and glamour, red carpets and free champagne*.
* Seriously! (Some days I even had to buy my own champagne…)
You wouldn’t believe the deathly dull subject matter I had to work with sometimes. Let me give you an example.
Have you heard of The One Show? Thanks to its captive teatime audience, it’s officially Britain’s most watched TV chat show.
It’s also one of the most challenging shows I ever worked on.
Why? Because we regularly had to cover edge-of-the-seat topics like jam-making…bird-watching… pot holes… stamp collecting… rubbish dumps… and Gary Barlow.
And guess what happened the minute these segments started rolling? Our ratings nosedived, as viewers switched over to something more entertaining.
So, faced with these channel-swappingly dull subjects, I needed a way to stop the One Show hemorrhaging viewers. Here’s what I did.
I brought in my favourite comedy writers – to inject a little light-touch humour into each show. And Holy guacamole! Those joke-writing ninjas saved the One Show from ratings suicide! (At least they did on days when I was in the Producer’s chair).
From then on, I made it my mission to transform every hum-drum One Show story into an irresistible, attention-grabbing feature… through the power of comedy.
Now I’m not saying my joke-fuelled stroke of genius was the only reason The One Show became Britain’s most-watched Talk Show. (But I’m also not saying it didn’t).
Fast forward to 2019 – when my tumbleweed socials were getting no engagement or reach – and I started to wonder. If comedy had the power to spice up almost anything on TV…
…then surely I could sprinkle some humour into my business’ posts – and it would immediately send audience engagement through the roof.
Which is when I roped in my old joke-writing buddies to help me. And guess what? The minute we applied our old TV comedy principles to my content – engagement… reach… and sales took off like a rocket!
Here’s why comedy works.
You’ll be glad to know it’s not just me and a few joke-writing nerds who believe comedy has the power to boost engagement and sales. There have been actual scientific studies* that prove the link between humour and selling power.
*And aren’t you glad they focused on that, instead of something trivial like disease control?
Here’s what the boffins discovered.
Studies show that when you make customers laugh – you instantly become more likable…more persuasive…and more believable. Which are all essential traits when it comes to building relationships and making more sales (both on and offline).
But that’s not all. Research published in the Journal of Non-Verbal Behaviour* found that laughter isn’t just ‘best medicine.’ It also acts like an ultra-sticky social glue, which subconsciously binds us to people and businesses who share our world view.
*Ever read an entire journal written in ‘body language’?? It’s hard going.
Why, I’m glad you asked! Think about it this way. Each time you show up with a joke… a funny quote… or a comedy meme you’re telling your audience:
In other words – when you share a relatable joke, it’s like sending an impossible-to-ignore signal to your perfect prospects. And that signal sticks to those prospects like superglue.
So – without your audience even realising it – your jokes turn them into lifelong buyers (and they couldn’t be happier about it!).
It’s why comedy-driven content has the power to create irrationally loyal customers* – who buy from you again and again.
* Be careful though – take it too far and they’ll be turning up at your house with a banner saying “I love you” made of their own hair.
Now as I mentioned earlier, me and my TV comedy-writing buddies thought we’d struck gold with our brand new approach to content creation. But it wasn’t long before we hit a brick wall.
Because – truth be told – not every joke we shared on social media paid us back with the likes…comments… shares…and sales we were craving. In fact, some of the jokes we shared returned nothing but tumbleweed*.
* Ever tried to repay a business loan with tumbleweed? 9 banks out of 10 are absolutely NOT into it.
Which is when we realised something important about jokes on social media.
Turns out only CERTAIN JOKES have the power to turn cold prospects into raving fans. But which ones?
Well, after wasting months throwing joke spaghetti at the wall – me and my team spotted a pattern in the type of content that generated the most likes…comments…shares and sales.
(We also got evicted from our office, which was beginning to resemble a serial killer’s basement due to all the pasta sauce on the walls.)
Here’s what we noticed.
The posts that triggered an engagement tsunami stemmed from an unspoken truth an audience agreed with like…
And here’s what’s really cool! When you post content like this, you’re not just tickling your prospects’ funny bones. You’re doing way more than that!
That’s because you’re also handing your audience a crowd-pleasing way to express who they really are to their friends…family…peers…and, depending on your ideal customer, the ladies and gentleman of the jury. And so, they can’t resist sharing your content – because it helps them to…
You get more engagement… more reach… and more customers (without hard-selling, paying for ads or frantically googling “what is a bot farm and how can I get one?”).
And it’s the Share and Declare Effect that me and my digital marketing agency – White Label Comedy – leverage to 10x… 20x… and even 100x our clients’ social media engagement – and send their sales soaring.
The reality is, my agency clients typically fork out thousands of pounds per month for me and my TV comedy writers to craft their content for them. But we wanted to get the magic of our proven content creation system into the hands of as many business owners as possible…regardless of their marketing budget*.
*Yes – even the ones who think “marketing budget” means “giving the unpaid intern a Mars bar and their Twitter password…”
That’s because we know our system has the power to help hundreds (or even thousands) of businesses thrive online. Which is why we took the Share and Declare Effect one step further – and turned it into…
Then we realised we’d had too much coffee and gotten carried away, so we dialled it back and ended up with…
Brands Against Mundanity is used to awesome effect on a daily basis by literally thousands of brands and businesses, but here’s the thing…
One-time charge of just $97 (plus VAT where applicable).
Digital Product. No hidden fees. No contract. Safe, secure payment.
The masterclass is broken into eight value-packed chapters over 90-minutes – so you can get this system today and start seeing results tomorrow.
*That’s ‘good crazy’ not ‘Alan’s walking in circles muttering about UFOs’ crazy.
* The regular, internal monologue kind, not the ‘I hear voices’ kind
* (And – least importantly – make Dave in your office chuckle slightly and go, ‘that’s pretty good actually’).
*You’re literally turning pain into joy. I’m not saying that makes you a sort of internet Jesus, but I’m also not not saying that, either.
*I’m not actually counting, no one’s got time for that. (Ooh! 331,001!)
*I would say ‘that basically qualifies you to be their therapist’ – if my lawyers hadn’t so strenuously insisted I don’t…
*That’s dream as in ‘ideal’ not as in ‘naked in front of their old math teacher and there’s also a crocodile there’.
We’re the ONLY agency (that I know of) working toward a unified theory of marketing, psychology and comedy – All of our client work is produced by A-list copywriters and TV’s best comedy writers working side-by-side.
We charge our Done-For-You clients anywhere from $3500 to $16,000 a month to create content for them – and we map out every single piece of content according to the Social Success Machine model.
Until now, the only way to get your hands on this model was to join our Social Success Machine Accelerator program* – which costs $997.
*Or disguise yourself as my other half using prosthetics and a wig, then break into my laptop. But there’s no way that’s going to happen a THIRD time.
This Blueprint and Masterclass hands you one of the most valuable pieces of the puzzle from our flagship Social Success Machine Accelerator program…
Our proprietary strategy for becoming the go-to social account in your industry.
And today, I want to make this an absolute a no-brainer for you.
*Already own it? Message support after your purchase and you can either swap it out for Brands Against Mundanity Classic, The Black Box or The Graph Gags Edition – or – gift your copy to a friend or colleague.
One-time charge of just $97 (plus VAT where applicable).
No hidden fees. No contract. Safe, secure payment.
You’ll be amazed at how fun and fast content creation can be – once you STOP…
“We wrote a month’s worth of awesome social posts in a couple of hours – just by playing this game. Brilliant!”
Is it a marketing tool? 100% – these fill-in-the-blank templates will help you craft entertaining, engaging social posts without breaking a sweat.
Is it a training? Kinda. The more you use the cards, the more you’ll realise how simple it is to generate brand-safe jokes that your audience will love. And this is a much more fun (and more affordable) way to learn.
Is it a game? Absolutely. If you want it to be. You can play it like a game (it’s great fun to play – alone or with the team), or you can just work through the templates one by one. Whatever works for you
✓ Versatile enough to be applied to any brand in any niche (B2C or B2B).
✓ Drive engagement with on-point posts that demand a reaction. (Think of it like shouting ‘FIRE!” in a cinema. Except you won’t be arrested and people will love you for it. So nothing like that then really, but you get the idea).
✓ Create “Stealth Pitch” posts that you can use to tell your audience what’s on sale without them ever feeling they’ve been sold to (although they are definitely being sold to. Are you proud of yourself you filthy stealthy sales ninja?)
✓ Share relatable jokes that take your brand message, and reframe it in the context of what matters to your audience (showing them, rather than telling them, that you “get it”).
Each card contains several blanks that need to be filled in, tips on how best to use each space, and an example that shows how a big name brand might use the template.
You can work through the templates alone, or get the whole team together and turn it into the most productive team-building game you’ll have played this century.
We also recommend a drink or four. Just be sure to recheck your posts when you’re sober. You might live to regret the one where you called out your ex as a ‘lazy, feckless ratboy’ on behalf of the company on Twitter.
We could give you some BS about our commitment to reducing our carbon footprint here – truth be told, while of course we’re big on sustainability, we just want to be able to get Brands Against Mundanity into your hands as affordably as possible.
A digital download means we’re able to keep prices low – and for those of you who do want to play it as a physical card game, all of our PDFs are print-and-play ready.
Nope. Used properly, two different brands could use the same cards to write two completely different jokes.
The prompts relate directly to the world of your audience, and the relatable truths that matter to them – the formats simply present these relatable truths in the form of a joke.
That also means you can use each format multiple times for a single brand – a different set of relatable truths will give an entirely different joke.
(Plus the HOURS you save each month on content creation, never mind the time you no longer need to spend pulling out your hair with your bare hands, and circling the room muttering about the ‘damn algorithm’).
Q: Why are you being so generous? What’s the catch?
A: There’s no catch. White Label Comedy isn’t an info-product business, we’re an agency. We want to give you everything you need to succeed at the most affordable price so that you can see for yourself why the way we do things is completely changing the game.
For some of you, this might be the start of a relationship that ultimately leads to you becoming one of our Done For You clients someday – and I won’t lie, that would be great.
But the most important thing for us is that you’re blown away by our methods and our models today – and you can use them to get the results your business needs.
Q: My business is in the [Insert ANYTHING here] niche – will this work for me?
A: Absolutely. We’ve used the Social Success Machine model ourselves for clients in every imaginable niche – and we’ve taught it to students selling everything from Coaching and Marketing Services to Electrical Components and even Wooden Pallets.
Q: Can I come back tomorrow and claim this offer?
A: Probably. I’m not going to bullshit you with any kind of super-specific fake urgency – that’s not our kind of marketing.
But I’m sure you don’t need me to point out how much easier it was to build a loyal following just a year ago than it is today.
So every day that passes it gets harder to break through on social media. But if you’re happy to play catch up later, that’s totally up to you.
You don’t risk a penny when you say yes to The Social Success Machine Blueprint and Masterclass
Here’s how it works: Place your order for instant access to The Social Success Machine Blueprint and Masterclass.
If you implement even 10% of what you find in this training, you’ll see results almost immediately.
But give it time. Give it 3 months, in fact…and if by the end of those 3 months you aren’t tickled pink with your results, simply send an email to [email protected], and I’ll rush you a full refund. No questions asked.
You risk nothing by giving The Social Success Machine Blueprint and Masterclass a try
The bottom line is, I know I should charge way more than $97 for our system that’s built loyal audiences and driven sales in more niches than I can count.
It’s the exact same system that our Done For You clients pay us between $3,500 and $16,000 a month to implement on their behalf – and I’m handing it to you for just a fraction of that.
Because I want to see you succeed.
I want your business to become one of our success stories.
I want you to be the first (or even the only) brand on everyone’s lips when they’re talking about the problem you’re here to solve.
And, you know, like any good marketer, I love that rush of dopamine from the “you’ve got a new customer” notification.
So if you want some new customers, dopamine, success stories and all, just click the button below to grab this bundle at an absolute steal today.