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Synopsis ITV have brought back their ‘Eat Them To Defeat Them’ campaign, which is aimed at kids to get them to eat more veg. The campaign will feature six 10 second ads, all of which will have an item of wayward veg that a child has to bravely eat in order to defeat it. One ad shows a carrot knocking over a glass of milk, while another shows peas becoming unruly and trying to escape
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