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Synopsis Mr Soft lives in a soft world. The song is about him being soft. The product he’s advertising is called Softmints. Then he hits a not so soft lamppost. Review I always loved this advert, and the song has never left my head. Such a memorable ad and song. Whether it’s Mr soft’s weirdness, or the strange vocals, I don’t know. All I know is it is one that has stuck with me. This
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