
Funny Marketing: Dollar Shave Club’s Success (and Failure)
When Michael Dubin was offered a warehouse full of surplus razor blades in 2012, he had a bold idea. Once he’d had a shave, he had another, even bolder idea. He founded Dollar Shave Club. It was a straightforward offering — customers would get razors delivered to their door for just one dollar a month. No fuss, much cheaper than the alternatives, job done. Eight years later, Dollar Shave Club offers a wider product range