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Three UK – Hey UK, The Real 5G Future is Here (2020)

Synopsis Three mobile network promises to help the UK avoid a ‘bleak’ future that ‘sucks’, by delivering technologically advanced excitement with their ‘real 5G’. This three-minute monster of an advert has a VFX budget bigger than your average Marvel movie, and layered gags galore. But is it any good? Review This ad wastes no time in fulfilling the basic aims of advertising in the first twenty seconds: Establish your consumer’s ‘paint points’, which in this

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