McDonald’s – Word Association Battle (2020)
This talent-driven ad from McDonald’s sees grime star Lethal Bizzle face off against Countdown’s resident lexicographer Susie Dent in a word association ‘battle’. It’s not hilarious, and it’s only tangentially related to the brand message that McDonald’s is trying to communicate (namely — download the My McDonald’s app. So why have we included it in our selection of favourite McDonald’s ads? Because we want to applaud McDonald’s for daring to incorporate live, improvised comedy in
