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Why we love it: This is designed to appeal primarily to SparkNotes’ audience – who will clock the reference to ‘The Tell Tale Heart’ by Edgar Allen Poe. But even those who weren’t fully in-the-know found it funny – because on the face of it, it’s just a topical format with a silly, dark twist. (And yes, we know it’s technically three years old – but it’s so good, it attracts fresh engagement every December!)
Spark notes have again broken down their brand message into their joke – we make studying fun. This joke is very to their audience (computer files and Shakespeare) and they very rarely miss with any of their social humour. 📁Shakespeare plays └📁Characters └📁Communication skills └⚠️This folder is empty — SparkNotes (@SparkNotes) January 16, 2020
Part of being relatable is, well, being relatable. And pointing out how Hamlet’s Dad is nothing more than your own Dad, only 300 years ago wearing tights? Spark Notes proving again that knowing the audience is line one, page one. The most relatable character in Hamlet is the ghost of Hamlet’s dad – Refuses to speak in front of large groups – Just wears the same thing all the time – Asks for huge favors
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