Aldi – Fancy Coming To A Party? (2020)
If it’s brand interaction you’re after, then Aldi probably sell it in the middle aisle! This ‘party’ ran and ran – three weeks and thousands more tweets and replies later, they had interacted with the whole marketplace – and shown how much more fun they are than the best of the rest. Hey @Tesco, @asda, @LidlGB, @Sainsburys, @Waitrose, @IcelandFoods @MarksAndSpencer and @Morrisons. What you doing later? Fancy coming to our #Aldi30thBirthdayParty? — Aldi Stores UK
